KOL Specialist

PT Tentang Anak Bahagia; Daerah Khusus Ibukota Jakarta; On-site; IDR 111,600,000 - 167,400,000; Full time

Job summary

A leading children's products company in Indonesia is seeking a KOL Specialist to engage key influencers, boost brand awareness, and enhance product visibility. The ideal candidate will have in-depth knowledge of the beauty and healthcare sectors, excellent negotiation skills, and a strong network within the influencer community. This role promises an exciting opportunity to support a mission-driven company dedicated to the development of children across Indonesia.

Qualifications

• In-depth knowledge of the beauty, healthcare, and skincare industry.
• Strong network with influencers and community relationships.
• Familiarity with trends in social media platforms.

Responsibilities

• Identify and assess KOLs aligned with company values.
• Develop strategies to recruit KOLs as brand ambassadors.
• Create engaging content with KOLs that showcases products.
• Negotiate contracts with KOLs and track performance.

Skills

Negotiation skills

Interpersonal skills

Knowledge of social media

Creative thinking

Organizational skills

Analytical skills

Tools

Influencer marketing platforms

Job description

Jakarta, Jakarta, Indonesia Brands and Business

Imagine a career where you play a pivotal role in ensuring the success and bright future of 80 million children in Indonesia. Tentang Anak is not just a company; it's a mission, a movement, and an opportunity to be part of something truly extraordinary.

Tentang Anak, at its core, is driven by a mission to advance the well‑being and development of 80 million children throughout Indonesia. Founded by a team of experts, including pediatricians, child psychologists, and early childhood educators, we are steadfast in our commitment to supporting children with the most reliable education and products. From educational tools (e.g., applications, books, flashcards, puzzles) to essential skincare, Tentang Anak aims to accompany and provide the best solutions for parents and their children, from the moment they wake up until they fall asleep.

Our products are the one and only in Indonesia that are developed by experts, backed by science, and offered at affordable prices. We are humbled by the love our products receive from parents, consistently ranking our Educational Tools and Skincare highly on e‑commerce platforms, making them best‑sellers. We will continue to innovate and provide better solutions for parents at every step of their journey. We are dedicated to creating a brighter, healthier, and happier future for the children of Indonesia.

Our employees, whom we call TAmily, are a group of relentless and passionate individuals who share the same mission and ambitions. Are you ready to join us in this mission?

About The Role

The KOL Specialist plays a pivotal role in identifying, engaging, and collaborating with influential individuals in the industry to promote the brand, amplify brand awareness, and enhance product visibility. This role demands a deep understanding of social media dynamics and the ability to forge meaningful relationships with KOLs.

Job Description

• Identify and assess potential KOLs and align them with the Tentang Anak values and target audience.
• Develop and execute strategies to recruit and onboard KOLs as brand ambassadors.
• Proficient in using various social media platforms such as Instagram, YouTube, TikTok, etc., with a deep understanding of their functionalities and algorithms.
• Collaborate with KOLs to create engaging and authentic content that showcases the Tentang Anak products and values.
• Proactively identify challenges and develop solutions to ensure successful KOL collaborations and campaign execution.
• Plan and execute joint campaigns, giveaways, and product launches with KOLs. Provide support and resources to KOLs for creating high‑quality, on‑brand content.
• Ensure that KOLs have the necessary information and materials to effectively promote products.
• Negotiate and finalize contracts with KOLs, outlining terms, deliverables, and compensation.
• Track and analyze the performance of KOL collaborations using relevant metrics.
• Provide regular reports on the impact of KOL campaigns and initiatives.

Requirements

• In‑depth knowledge of Tentang Anak and/or beauty, healthcare, and skincare industry.
• Strong network and relationships within the community, including influencers.
• Excellent negotiation and interpersonal skills.

Familiarity with social media platforms and trends.

Creative thinking and the ability to develop innovative KOL strategies.

Strong organizational and project management skills.

Experience using influencer marketing platforms and tools.

• Familiarity with healthcare/skincare product trends and consumer behavior.
• Analytical skills for assessing campaign performance and making data‑driven decisions.

Ability to stay current with industry changes and emerging KOLs.