KOL Campaign Architect

Hebe Beauty Indonesia; Jakarta Utara; On-site; IDR 240,000,000 - 420,000,000; Full time

Job summary

Hebe Beauty Indonesia is seeking a KOL Strategy & Campaign Lead to shape and drive influencer campaigns across major platforms. You will translate objectives into creator briefs and curate a diverse creator mix to meet product and brand goals.

Role requires 2+ years in KOL/Influencer Marketing, strong IG/TikTok experience, and fluency in Bahasa Indonesia and English. You will collaborate with GTM, Creative, BD and E-commerce teams to optimize performance and impact.

Qualifications

• 2+ years of experience in KOL/Influencer Marketing or related fields.
• Strong understanding of the Indonesian KOL/creator ecosystem with existing creator relationships a plus.
• Proven experience managing end-to-end KOL campaigns from sourcing to analysis.
• Experience with TikTok Shop, social commerce or performance-driven creator campaigns is a plus.
• Strong communication, coordination and project management skills in a fast-paced environment.
• Fluent in Bahasa Indonesia and English.

Responsibilities

• Develop and execute KOL/KOC strategies based on brand objectives.
• Translate campaign objectives and product USPs into clear KOL directions and content briefs.
• Build KOL mix across Mega, Macro, Mid-tier, Micro and KOC creators.
• Identify, evaluate and onboard KOLs/KOCs on TikTok, Instagram and other platforms.
• Coordinate end-to-end KOL campaigns from creator selection to content submission and publishing.
• Monitor campaign performance (views, engagement, CTR, GMV) and optimize based on results.
• Stay updated on Indonesian social media trends and creator landscape.

Skills

KOL/Influencer marketing

Social media

Campaign management

Communication

Project management

Data analysis

Content strategy

Job description

Hebe Beauty Indonesia is seeking a KOL Strategy & Campaign Lead to shape and drive influencer campaigns across major platforms. You will translate objectives into creator briefs and curate a diverse creator mix to meet product and brand goals.

Role requires 2+ years in KOL/Influencer Marketing, strong IG/TikTok experience, and fluency in Bahasa Indonesia and English. You will collaborate with GTM, Creative, BD and E-commerce teams to optimize performance and impact.