KOL Manager

Netlink World Indonesia; Pluit; On-site; IDR 25,000,000 - 45,000,000; Full time

Job summary

Netlink World Indonesia is seeking a KOL Manager who understands influencer marketing goes beyond numbers. You will develop KOL strategies, manage campaigns end-to-end, and turn data into measurable impact.

You will collaborate with internal teams, talent networks, agencies, and creators to ensure campaigns are relevant, engaging, and on-brand. Experience building creator relationships is essential.

Qualifications

• Minimum 5 years of experience in KOL/Influencer Marketing or related fields.
• Proven track record managing KOL campaigns from strategy to execution.
• Strong KOL network and negotiation skills.
• Excellent communication and stakeholder management abilities.
• Ability to analyze data, KPIs and translate insights into actions.

Responsibilities

• Develop KOL strategies aligned with brand objectives.
• Conduct KOL mapping, selection, and negotiation.
• Manage campaigns end-to-end from briefing to reporting.
• Monitor budgets and ensure cost efficiency.
• Build long-term relationships with KOLs, talents, and agencies.
• Analyze campaign performance and derive actionable improvements.

Skills

KOL Marketing

Negotiation

Relationship Building

Data & KPIs

Social Media Trends

Job description

Netlink is looking for a KOL Manager who understands that influencer marketing is more than numbers, followers, or content placements.

We are looking for someone who can think strategically, build meaningful creator relationships, manage campaigns end-to-end, and turn influence into measurable impact.

If you have a strong passion for KOL & Influencer Marketing, enjoy working in a dynamic environment, and are ready to create campaigns that matter — we'd love to meet you.

THE ROLE

As a KOL Manager, you will be responsible for developing and managing KOL/Influencer Marketing strategies and campaigns from planning to execution.

You will work closely with internal teams, KOLs, talent management, agencies, and other stakeholders to ensure every campaign is relevant, impactful, and measurable.

WHAT YOU’LL DO

• Develop KOL strategies aligned with brand and campaign objectives.
• Conduct KOL mapping, selection, and negotiation.
• Manage campaigns end-to-end — from briefing, content development, execution, monitoring, to reporting.
• Manage campaign budgets and ensure cost efficiency.
• Build and maintain long-term relationships with KOLs, talents, and agencies.
• Analyze campaign performance and turn insights into actionable improvements.

WHAT WE’RE LOOKING FOR

• Minimum 5 years of experience in KOL/Influencer Marketing, Digital Marketing, PR, or related fields.
• Proven experience managing KOL campaigns from strategy through execution.
• Strong KOL network and excellent negotiation skills.
• Strong understanding of social media platforms, trends, and audience behavior.
• Comfortable working with campaign data, performance metrics, and KPIs.
• Excellent communication and stakeholder management skills.
• Proactive, strategic, collaborative, and results-oriented.
• Able to work in a fast-paced and dynamic environment.

YOU MIGHT BE A GREAT FIT IF...

• CREATIVE & STRATEGIC — You see creators not simply as media placements, but as opportunities to create meaningful conversations and brand impact.
• RELATIONSHIP BUILDER — You enjoy building authentic relationships and understand that strong collaboration creates stronger campaigns.
• IMPACT DRIVEN — You don't stop at execution. You care about the results, understand the data, and always look for ways to make the next campaign better.

WHY JOIN US?

At Netlink, you'll have the opportunity to:

• Work on diverse and impactful projects.
• Collaborate with dynamic and creative teams.
• Learn, grow, and expand your expertise.
• Be part of an open, inclusive, and supportive culture.

Join Netlink and let's connect ideas, create solutions, and make a real impact together.