Junior Brand Manager – Product Innovation

PT Borden Eagle Indonesia; Tangerang; On-site; IDR 140,000,000 - 200,000,000; Full time

Job summary

PT BORDEN EAGLE INDONESIA is seeking a Junior Brand Manager – Product Innovation to drive new product concepts from idea to launch. The role focuses on strategic marketing direction and cross-functional leadership across marketing, sales, and operations.

The candidate should have a bachelor’s degree in Food Technology, pharmacy or related field with at least 3 years in product management or development and a proven track record in launching innovative products.

Qualifications

• Bachelor’s degree in Food Technology, pharmacy or a related field.
• Min. 3 years of experience in product management, product development, or innovation.
• Strong strategic thinking and problem-solving skills with the ability to develop and execute innovative marketing strategies.
• Proven track record of leading successful marketing innovation initiatives from concept to launch.
• Experience in managing cross-functional teams and collaborating with diverse stakeholders.

Responsibilities

• Identify and prioritize new product opportunities based on market trends and customer needs.
• Develop and implement a comprehensive marketing innovation strategy.
• Lead the innovation process from ideation to commercialization.
• Develop and execute go-to-market plans for new product launches, including pricing and distribution.
• Coordinate with Marketing, Sales, Operations and Supply Chain for launches and availability.

Skills

Strategic thinking

Problem solving

Marketing strategy

Market research

Leadership

Communication

Presentation

Project management

Cross-functional collaboration

Adaptability

Education

Bachelor’s degree in Food Technology, pharmacy or related field

Job description

Junior Brand Manager – Product Innovation

Bachelor’s degree in Food Technology, pharmacy or a related field.

Min. 3 years of experience in product management, product development, or innovation, with a focus on bringing new products to market

Strong strategic thinking and problem‑solving skills, with the ability to develop and execute innovative
marketing strategies.

Proven track record of leading successful marketing innovation initiatives and campaigns, from
concept to launch.

Experience in managing cross-functional teams and collaborating with diverse stakeholders.

Expertise in market research, customer insights, and competitive analysis.

Excellent leadership and team management skills, with the ability to inspire and motivate others.

Strong communication and presentation skills, with the ability to influence stakeholders at all levels.

Excellent project management skills, with the ability to manage multiple projects simultaneously.

Willingness to travel as needed.

Ability to adapt to changing market conditions and drive continuous innovation.

Key Responsibilities

• Strategic Leadership:
  • Identify and prioritize new product opportunities based on market trends, customer needs, and competitive analysis.
  • Develop and implement a comprehensive marketing innovation strategy that aligns with the company’s business goals.
  • Lead the innovation process from ideation to commercialization, ensuring products meet customer expectations and business goals.
  • Develop and execute go-to-market strategies for new product launches, including pricing, positioning, and distribution plans.
• Market Research and Analysis:
  • Conduct market research to identify emerging trends, customer pain points, and unmet needs.
  • Analyze competitive products and market conditions to identify opportunities for differentiation and innovation.
  • Utilize customer insights and data analytics to inform product development decisions.
• Project Management:
  • Oversee the planning, execution, and evaluation of marketing innovation projects, ensuring they are delivered on time and within budget.
  • Work closely with Marketing and Sales teams to create compelling product messaging and promotional materials.
  • Coordinate with Operations and Supply Chain teams to ensure successful product launches and availability in the market.
  • Track the performance of marketing initiatives, using data and analytics to measure success and identify areas for improvement.
  • Report regularly to senior leadership on the progress and impact of marketing innovation efforts.
• Budget and Resource Management:
  • Manage the marketing innovation budget, ensuring resources are allocated effectively to maximize impact.
  • Optimize the use of external vendors, partners, and agencies to deliver innovative marketing solutions.
  • Ensure a strong return on investment (ROI) for all marketing innovation initiatives.

PT BORDEN EAGLE INDONESIA is the distributor of Cap Lang traditional healthcare products, one of Indonesia’s trusted healthcare brands since 1975. Committed to delivering caring and innovative products for a better life, we continue to strengthen our presence in the consumer healthcare industry through quality and innovation. Guided by our mission, “Innovative Products for a Better Life,” we uphold our corporate values: Integrity, Development of Others, Contribution, Communication, Driver of Changes, and Team Work. We also strive to create a positive workplace that feels like a second home for our employees.

career.caplang.com/auth/sign-up - Official account career Cap Lang

PT BORDEN EAGLE INDONESIA is the distributor of Cap Lang traditional healthcare products, one of Indonesia’s trusted healthcare brands since 1975. Committed to delivering caring and innovative products for a better life, we continue to strengthen our presence in the consumer healthcare industry through quality and innovation. Guided by our mission, “Innovative Products for a Better Life,” we uphold our corporate values: Integrity, Development of Others, Contribution, Communication, Driver of Changes, and Team Work. We also strive to create a positive workplace that feels like a second home for our employees.

career.caplang.com/auth/sign-up - Official account career Cap Lang