Brand Manager

PT Kao Indonesia; Jakarta Utara; On-site; IDR 25,000,000 - 40,000,000; Full time

Job summary

PT Kao Indonesia is seeking an experienced Brand Marketing professional to lead strategy, positioning, and consumer insights for our leading FMCG brands. You will translate market data into actionable plans that resonate with Indonesian consumers.

This role focuses on brand consistency across all marketing and promotional channels, organizing campaigns and events, and collaborating with internal teams to drive growth.

Qualifications

• Bachelor's degree in Marketing/Management/Science/Engineering.
• At least 5 years of brand marketing experience in consumer goods FMCG.
• Proactive attitude and adherence to deadlines.
• Creative and innovative thinker.
• Excellent numerical, analytical and interpersonal skills.
• PT Kao Indonesia is a multinational consumer goods company with leading brands.

Responsibilities

• Develop and manage brand strategy and positioning.
• Ensure brand consistency across marketing and promotional channels.
• Organize and manage promotional events and campaigns activities.
• Report and support senior manager to manage the daily brand activities.
• Manage brand partner (Agencies, vendor, EO).
• Monitor and analyze brand performance, market trend & competitor and regular reports.
• Collaborate with internal team (sales team, trade marketing, media team, product development, admins, etc).

Skills

Brand strategy

Consumer insight

Data analysis

Agency management

Education

Bachelor's degree

Job description

Have good understanding & skill of brand strategy (positioning, target), consumer insight and data analytical.

Manage brand consistency across all marketing and promotional channels.

Organize and manage promotional events and campaigns activities.

Report and support senior manager to manage the daily brand activities.

Manage brand partner (Agencies, vendor, EO)

Monitoring and analyze brand performance, market trend & competitor and regular reports.

Collaboration with internal team (sales team, trade marketing, media team, product development, admins, etc)

Requirements:

Candidate must possess at least having a Bachelor's Degree from Management / Marketing / Science / Engineering.

Having at least 5 years of experience in Brand Marketing of consumer goods FMCG.

Proactive attitude and adherence to deadlines

Ability to think creatively and innovative

Excellent in numerical skills

Analytical minded, effective communication (written & verbal) and interpersonal skills

PT Kao Indonesia is a multinational consumer goods company with numerous leading brands. With it's vision of "to be closest to the consumers/ customers" the company strives to fulfill and satisfy consumer needs. In recent business the company has implemented integrated business processes and quality management procedures to deliver the best products and services to the consumers/ customers.

Product & Services

Skin Care Product: Biore - Human Health Care Product: Laurier, Merries - Fabric & Home Care Product: Attack, Magiclean