Brand Innovation Lead — Product Launch & Growth

PT Borden Eagle Indonesia; Tangerang; On-site; IDR 140,000,000 - 200,000,000; Full time

Job summary

PT BORDEN EAGLE INDONESIA is seeking a Junior Brand Manager – Product Innovation to drive new product concepts from idea to launch. The role focuses on strategic marketing direction and cross-functional leadership across marketing, sales, and operations.

The candidate should have a bachelor’s degree in Food Technology, pharmacy or related field with at least 3 years in product management or development and a proven track record in launching innovative products.

Qualifications

• Bachelor’s degree in Food Technology, pharmacy or a related field.
• Min. 3 years of experience in product management, product development, or innovation.
• Strong strategic thinking and problem-solving skills with the ability to develop and execute innovative marketing strategies.
• Proven track record of leading successful marketing innovation initiatives from concept to launch.
• Experience in managing cross-functional teams and collaborating with diverse stakeholders.

Responsibilities

• Identify and prioritize new product opportunities based on market trends and customer needs.
• Develop and implement a comprehensive marketing innovation strategy.
• Lead the innovation process from ideation to commercialization.
• Develop and execute go-to-market plans for new product launches, including pricing and distribution.
• Coordinate with Marketing, Sales, Operations and Supply Chain for launches and availability.

Skills

Strategic thinking

Problem solving

Marketing strategy

Market research

Leadership

Communication

Presentation

Project management

Cross-functional collaboration

Adaptability

Education

Bachelor’s degree in Food Technology, pharmacy or related field

Job description

PT BORDEN EAGLE INDONESIA is seeking a Junior Brand Manager – Product Innovation to drive new product concepts from idea to launch. The role focuses on strategic marketing direction and cross-functional leadership across marketing, sales, and operations.

The candidate should have a bachelor’s degree in Food Technology, pharmacy or related field with at least 3 years in product management or development and a proven track record in launching innovative products.