Brand Strategist Manager

Newlab; Pluit; On-site; IDR 279,000,000 - 468,720,000; Full time

Job summary

NEWLAB+ is a fast-growing FMCG company in Indonesia focusing on beauty, health, and wellness products. We seek a Brand Strategist Manager to bridge product innovation with consumer connections and steer the brand's strategic direction.

You will translate market demands into impactful campaigns and work with product, sales, and marketing teams to ensure new products win the market. This role requires 8+ years in brand leadership and a WFO stance in Jakarta Barat.

Qualifications

• Bachelor’s degree with GPA 3.0+ from a reputable university.
• 8+ years in managerial Brand Manager roles, preferably in beauty/FMGC.
• Solid knowledge of brand strategy and marketing strategy.
• Strong business acumen and communication skills.

Responsibilities

• Create and implement brand objectives, marketing strategy, and plans to improve SOM.
• Analyze brand positioning, performance, and pricing; shape branding strategy.
• Manage promotional budget and ensure campaigns maximize impact within limits.
• Collaborate with internal teams to launch new products and refine formulations based on market trends.
• Utilize mix marketing tools (endorsement, digital ads, offline, reseller strategy) in the strategy.
• Lead and support the Brand Marketing team and related cross-functional efforts.

Skills

Brand strategy

Marketing strategy

Communication skills

Data driven

Education

Bachelor’s degree in Business Admin/Marketing

Job description

NEWLAB+ are a fast-growing FMCG company in Indonesia specializing in beauty, health, and wellness products. Our company is committed to elevating confidence through innovative and effective solutions, with a strong focus on quality, accessibility, and continuous product innovation. We consistently strive to develop high-performing products that meet evolving consumer needs and market trends, with the ambition to become a leading player in the industry and shape the future of beauty and wellness.

Currently, we are looking for a passionate and visionary Brand Strategist Manager to lead our brand marketing initiatives. In this role, you will bridge the gap between product innovation and consumer connection. You will play a key role in steering the brand's strategic direction, translating market demands into impactful campaigns, and collaborating closely with cross-functional teams to ensure new products successfully win the market

Responsibilities

1. Create, develop and implement brand objectives, marketing strategy and plans to leverage SOM of the brands.

2. Conduct and create complete analysis on brand positioning, brand performance, branding strategy, pricing and strategies implementation.

3. Responsible for the promotional budget and ensuring the initiatives are launched effectively in terms of spending limits and campaign impact.

4. Work closely with internal teams to launch new products and improve existing product formulation by constantly reviewing beauty market trend and customer’s insights.

5. Utilize mix marketing tools (Endorsement, Digital Ads, Offline Billboard, Reseller Strategy, Etc) as part of the marketing strategy.

6. Oversee Brand Marketing's team and provide support to internal teams on brand-related issues.

Qualifications

Bachelor’s Degree in Business Administration/Business Marketing or related field with 3.0 and above GPA from reputable university.

Have minimum of 8+ years of working experiences in managerial level as Brand Manager, preferably in a multinational beauty company or in local beauty brands/platform or FMGC Company.

Have solid knowldege of brand strategy and marketing strategy.

Have deep business acumen and strong communication skill.

Data-driven, visionary, with strong analytical, problem-solving, and decision-making skills.

Willing to WFO at Jakarta Barat.

NEWLAB+ is a fast-growing FMCG company in Indonesia that focuses on beauty, health and wellness products. As a company we are eager to be the number one company within the industry category.

The company was first established in September 2019 as the pioneer of teeth whitening kit in Indonesia. Within only two years' time, NEWLAB+ has launched more than 10 winning products and served more than 1 million customers nationwide. Here at NEWLAB+, you are given a very wide opportunity to make improvements and strive for the best. We are here to fly extra miles and make a legacy!

NEWLAB+ is a fast-growing FMCG company in Indonesia that focuses on beauty, health and wellness products. As a company we are eager to be the number one company within the industry category.

The company was first established in September 2019 as the pioneer of teeth whitening kit in Indonesia. Within only two years' time, NEWLAB+ has launched more than 10 winning products and served more than 1 million customers nationwide. Here at NEWLAB+, you are given a very wide opportunity to make improvements and strive for the best. We are here to fly extra miles and make a legacy!

• Medical Vision Healing/Hobby/Learning, Beauty Treatment, Learning