Junior Brand Activation Manager

PT Borden Eagle Indonesia; Tangerang; On-site; IDR 180,000,000 - 240,000,000; Full time

Job summary

PT BORDEN EAGLE INDONESIA is seeking a Brand Activation Manager to develop and execute activation campaigns aligned with brand strategy and business goals. You will manage end-to-end campaign processes, organize events, and oversee budgets and performance analysis.

The role requires 5+ years in marketing activation, strong project management, and the ability to collaborate with internal teams and external agencies. Travel for events is expected in a fast-paced environment.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• Minimum 5 years of experience in marketing activation / sales promotion.
• FMCG experience is a plus.

Responsibilities

• Develop and execute marketing activation campaigns aligned with brand strategy and business objectives.
• Manage end-to-end campaign processes including planning, budgeting, execution, and performance analysis.
• Organize promotional events, trade shows, and product launches to drive consumer engagement.
• Oversee event logistics including venue selection, vendor management, and on-site execution.
• Develop and manage activation budgets, ensuring cost-effectiveness and alignment with financial targets.
• Monitor KPIs to assess campaign success and ROI.
• Adjust strategies based on data-driven insights to optimize performance.
• Track expenses and provide regular budget reports.
• Post-campaign evaluations to measure effectiveness and ROI.
• Analyze market trends and consumer behavior to identify opportunities for activation.
• Develop strategies to enhance customer engagement and loyalty through promotions.
• Gather customer feedback to refine activation strategies.
• Collaborate with internal teams and external agencies to ensure cohesive execution.
• Create engaging content and materials for activations.
• Ensure all marketing materials adhere to brand guidelines.

Skills

Project management

Communication skills

Office proficiency

Data analysis

Creativity

Education

Bachelor's degree in Marketing/Business

Tools

Microsoft Office

Job description

Bachelor’s degree in Marketing, Business, or related field

Minimal 5 years of experience in marketing activation / sales promotion, experience within the FMCG sector would be an advantage.

Skills:

• Strong project management and organizational skills.
• Excellent communication and interpersonal abilities.
• Proficiency in Office applications is a must (Word, Power Point, Excel)
• Ability to analyze data and derive actionable insights.
• Creative thinking with a strong understanding of consumer behavior.

Additional Requirements:

• Willingness to travel as needed for events and promotions.
• Ability to work in a fast-paced, dynamic environment.
• Strong problem-solving skills and attention to detail.

Job Descriptions:

Develop and execute marketing activation campaigns aligned with brand strategy and business objectives.

Manage end-to-end campaign processes, including planning, budgeting, execution, and performance analysis.

Organize and manage promotional events, trade shows, and product launches to drive consumer engagement.

Oversee event logistics, including venue selection, vendor management, and on-site execution.

Develop and manage activation budgets, ensuring cost-effectiveness and alignment with financial targets.

Monitor and analyze key performance indicators (KPIs) to assess the success of marketing initiatives.

Adjust strategies based on data-driven insights to optimize campaign performance.

Track expenses and provide regular reports on budget performance.

Conduct post-campaign evaluations to measure effectiveness and ROI.

Analyze market trends, consumer behavior, and competitive landscape to identify opportunities for marketing activation.

Develop strategies to enhance customer engagement and loyalty through targeted promotions and activities.

Gather and act on customer feedback to refine marketing activation strategies.

Work closely with internal teams (marketing, sales, product development) to ensure cohesive execution of activation plans.

Liaise with external agencies, vendors, and partners to coordinate campaign logistics and deliverables.

Collaborate with creative teams to develop engaging content and materials for marketing activations.

Ensure that all marketing materials adhere to brand guidelines and messaging.

Unlock job insights

Your application will include the following questions:

• Have you worked in a role where you were responsible for vendor management?
• Which of the following types of qualifications do you have?
• Are you available to travel for this role when required?
• How many years’ experience do you have as a Brand Activation Manager?
• How many years of project management experience do you have?
• What's your expected monthly basic salary?
• How many years’ experience do you have as a marketing manager?

PT BORDEN EAGLE INDONESIA is the distributor of Cap Lang traditional healthcare products, one of Indonesia’s trusted healthcare brands since 1975. Committed to delivering caring and innovative products for a better life, we continue to strengthen our presence in the consumer healthcare industry through quality and innovation. Guided by our mission, “Innovative Products for a Better Life,” we uphold our corporate values: Integrity, Development of Others, Contribution, Communication, Driver of Changes, and Team Work. We also strive to create a positive workplace that feels like a second home for our employees.

career.caplang.com/auth/sign-up - Official account career Cap Lang

PT BORDEN EAGLE INDONESIA is the distributor of Cap Lang traditional healthcare products, one of Indonesia’s trusted healthcare brands since 1975. Committed to delivering caring and innovative products for a better life, we continue to strengthen our presence in the consumer healthcare industry through quality and innovation. Guided by our mission, “Innovative Products for a Better Life,” we uphold our corporate values: Integrity, Development of Others, Contribution, Communication, Driver of Changes, and Team Work. We also strive to create a positive workplace that feels like a second home for our employees.

career.caplang.com/auth/sign-up - Official account career Cap Lang

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