Brand Development Manager

PT Sumber Kosmetika Indah; Tangerang; On-site; IDR 260,000,000 - 380,000,000; Full time

Job summary

PT Sumber Kosmetika Indah, a dynamic consumer goods company under Alfa Group, is seeking a Brand Manager to develop and execute the brand strategy, translate consumer insights into concepts, product ideas, and innovation pipelines that support business objectives.

You will lead ideation from concept, packaging, and positioning, collaborate with product and packaging development to launch new products, and plan marketing campaigns (digital, events, PR) while managing budgets and monitoring

Qualifications

• Bachelor degree in Marketing, Business or Communications.
• Minimum 3 years of experience in brand management or related FMCG roles.
• Experience in digital marketing and e-commerce strategies is a plus.
• Excellent communication and interpersonal skills.
• Creative, detail-oriented with problem-solving and multitasking abilities.

Responsibilities

• Develop and execute comprehensive brand strategy and development.
• Lead ideation from concept to packaging and positioning.
• Collaborate with product development and packaging to launch new products.
• Plan and oversee marketing campaigns (digital, events, PR).
• Create communication and key messages for each brand.
• Manage budgets for go-to-market and commercial strategy.
• Monitor campaign performance metrics.

Skills

Brand management

Digital marketing

E-commerce

Communication skills

Education

Bachelor's degree (Marketing/Business/Communications)

Job description

Developing & Executing comprehensive brand strategy & development (translate consumer insights into brand concepts, products ideas, and innovation pipelines) to achieve business objectives

Leading Ideation (from concept, packaging and positioning) & Collaborate with product development & packaging development to create products that deliver on the brand promise to launch new products

Managing the budget and ensure optimal allocation for the go to market & commercial strategy

Plan & oversee marketing campaigns (digital, event, PR) to promote brand visibility and engagement and monitor campaign performance metrics

Creating communication & key message for each brand

REQUIREMENTS

A graduate of Bachelor Degree (preferably in Marketing, Business, Communications)

At least 3 years of working experience in the same field, Experienced in FMCG, personal care / beauty industry is a plus

Proven track record of successfully growing / managing brand and product innovation and experience in digital marketing and e-commerce strategies is a plus

Excellent communication and interpersonal skills

Skilled in creative, detail-oriented, possessing problem-solving and multitasking

Unlock job insights

Hirer responsiveness Salary match Number of applicants

Your application will include the following questions:

• Berapa gaji bulanan yang kamu inginkan?
• Apakah kamu memiliki Gelar S1?
• Berapa tahun pengalaman kerjamu sebagai manajer brand?
• Berapa tahun pengalaman kerjamu di bidang digital marketing?

Health & Beauty Retail 101-1,000 employees

PT Sumber Kosmetika Indah is a dynamic consumer goods company under Alfa Group, bringing innovative beauty, personal care, and lifestyle brands closer to everyday consumers. From skincare and cosmetics to men’s grooming and daily essentials, we create products that are accessible, trend driven, and designed to fit modern lifestyles.

Powered by innovation, creativity, and strong market insight, we are passionate about building brands that inspire confidence, self expression, and better everyday living. Our mission is simple: to deliver meaningful products and experiences that people genuinely love and trust.

Our Brands: Pinkberry, Hose, First Step, Souji

PT Sumber Kosmetika Indah is a dynamic consumer goods company under Alfa Group, bringing innovative beauty, personal care, and lifestyle brands closer to everyday consumers. From skincare and cosmetics to men’s grooming and daily essentials, we create products that are accessible, trend driven, and designed to fit modern lifestyles.

Powered by innovation, creativity, and strong market insight, we are passionate about building brands that inspire confidence, self expression, and better everyday living. Our mission is simple: to deliver meaningful products and experiences that people genuinely love and trust.

Our Brands: Pinkberry, Hose, First Step, Souji