Insights & Marketing Intelligence Jr. Manager

Lemonilo; Jakarta Pusat; On-site; IDR 120,000,000 - 180,000,000; Full time

Job summary

Lemonilo is seeking an ambitious Consumer Insight & Marketing Intelligence Jr. Manager to turn consumer and business data into actionable insights shaping marketing and innovation decisions.

You will own end-to-end research, lead cross-functional projects, and collaborate with senior stakeholders to drive growth and new product development in Indonesia. You will manage day-to-day research, ensure timely delivery within budget and quality, and translate complex data into strategic recommendations

Qualifications

• Bachelor's or Master's degree in Engineering, Economics, Business, Statistics, Mathematics, Psychology, or a related field.
• Minimum 2 years of experience in market research, consumer insights, marketing intelligence, or a related role.
• Proven experience leading end-to-end strategic projects focused on identifying and driving business growth.
• Strong understanding of research methodology, including both quantitative and qualitative research and data analysis.
• Experience in planning, designing, and executing research or experiments to support business growth.
• Comfortable working with large sales datasets and translating complex data into meaningful business insights.
• Experience with panel tracking and Nielsen retail data is a strong plus.
• Strong numerical and analytical skills, with the ability to create performance reports and derive both strategic and tactical insights from data.
• Proficient in Microsoft Excel, Google Sheets, Microsoft PowerPoint, Google Slides, and other relevant business tools.
• Strong project management skills with the ability to manage multiple projects, stakeholders, and deadlines simultaneously.
• Strong ownership, self-driven mindset, and ability to work effectively both independently and as part of a team.
• Agile, adaptable, and quick to learn in a fast-paced and dynamic environment.
• Experience in a leading FMCG company or established market research agency is highly preferred.
• Fluent in English, both written and verbal.

Responsibilities

• Own end-to-end research and insight generation across core and non-core product categories, including research supporting New Product Development (NPD).
• Lead quantitative and qualitative research initiatives, including Exploration Studies, Concept & Product Tests, Communication Checks, U&A, and other ad-hoc studies.
• Translate consumer, market, and business data into actionable strategic and tactical insights to support decision-making.
• Lead day-to-day research management including planning, progress updates, stakeholder coordination, and collaboration with internal teams and third-party agencies.
• Ensure research activities are delivered within timeline, budget, and quality standards.
• Identify relevant data sources and determine data collection approaches based on business needs.
• Explore untapped growth opportunities within the Marketing Innovation scope by analyzing internal, consumer, sales, and market data.
• Identify business opportunities, formulate hypotheses, and develop recommendations based on data-driven insights.
• Support ad-hoc business requests by providing relevant analysis and actionable recommendations.
• Identify, initiate, plan, and lead end-to-end strategic projects with meaningful business impact.
• Lead projects from problem identification through data collection, analysis, strategy development, and implementation.
• Design and execute experiments to validate opportunities and support business growth.
• Partner with Marketing, Innovation, and other cross-functional teams to translate insights into business initiatives.
• Collaborate with senior stakeholders to ensure research findings and strategic recommendations are translated into action.
• Create performance reports and analyses from raw data to support business and brand performance evaluation.
• Co-manage the Consumer Insight Division budget, including planning, tracking, and monitoring expenses.
• Report directly to the Head of Consumer Insight & Marketing Intelligence.

Job description

Lemonilo is seeking an ambitious Consumer Insight & Marketing Intelligence Jr. Manager to turn consumer and business data into actionable insights shaping marketing and innovation decisions.

You will own end-to-end research, lead cross-functional projects, and collaborate with senior stakeholders to drive growth and new product development in Indonesia. You will manage day-to-day research, ensure timely delivery within budget and quality, and translate complex data into strategic recommendations