Insights Lead: Consumer Growth & Trend Intelligence

PepsiCo Inc.; Cilandak Timur; Sur place; IDR 600 000 000 - 900 000 000; Plein temps

Résumé du poste

PepsiCo Indonesia Foods seeks an Insights Lead to drive consumer insights for the Foods portfolio, translating shopper behavior into growth opportunities and informing product strategy. You will work with regional and global teams to turn data into commercial actions and strategic initiatives.

You will oversee trend spotting, track brand health KPIs, and validate propositions with agile methods, collaborating with commercial and category teams to support annual planning and joint business

Qualifications

• Bachelor degree in relevant field.
• Think strategically, bring consumer and commercial understanding together.
• Sharp analytical mindset and capability to handle, curate and manage large data sets towards generating
• Insights and Foresights / ability to triangulate Machine Learning with Human Insights towards Trend Spotting
• Experience of working with Kantar Consumer Panel, Nielsen RMS and other syndicated agency partners (including qualitative research agency)
• High Commercial Savviness – ability to work with senior team & influence them in strategic and commercial decisions.
• At least 8-10 years of proven functional experience
• With consultancy experience is preferred

Responsabilités

• Lead commercial diagnostics for the Foods category by analyzing consumer panel metrics and Nielsen RMS data to identify actionable growth levers.
• Translate shopper and consumer behavior into clear, insight-led recommendations that inform strategic business decisions and commercial actions.
• Develop compelling insight-driven storylines that connect data to business opportunities and guide decision-making for senior stakeholders.
• Build a deep understanding of category demand drivers, consumer jobs-to-be-done, and unmet needs to inform brand strategy and purposeful positioning.
• Strengthen consumer-centric thinking across the organization by translating behavioral, attitudinal, and contextual insights into clear demand spaces and opportunity areas.
• Lead the tracking and interpretation of brand health KPIs for the Foods portfolio to inform brand and category strategies.
• Drive agile, digital-enabled validation of consumer propositions through methodologies such as rapid concept testing, social listening, and digital experimentation to support innovation and communication development.
• Partner with commercial and category teams to provide strategic insight inputs for AOP, JBP, and customer growth initiatives.

Connaissances

Strategic thinking

Analytical mindset

Data analysis

Market research

Stakeholder influence

Formation

Bachelor degree

Outils

Kantar

Nielsen RMS

Description du poste

PepsiCo Indonesia Foods seeks an Insights Lead to drive consumer insights for the Foods portfolio, translating shopper behavior into growth opportunities and informing product strategy. You will work with regional and global teams to turn data into commercial actions and strategic initiatives.

You will oversee trend spotting, track brand health KPIs, and validate propositions with agile methods, collaborating with commercial and category teams to support annual planning and joint business