Trade Marketing Lead: Growth & Activation for Snack Brands

PepsiCo Inc.; Maluku; Presencial; IDR 180.000.000 - 360.000.000; Jornada completa

Descripción de la vacante

PepsiCo Inc. Indonesia is seeking a seasoned Shopper/Trade Marketing professional to build and drive the annual sales plan across the PepsiCo Snack brand portfolio, collaborating with Commercial and Marketing teams to execute winning brand activation programs.

You will translate brand strategies into channel and category programs, lead trade promotions, and monitor execution with local partners to grow volume, distribution, and in-store impact.

Formación

• University degree in Marketing/Business.
• 4–5 years experience in FMCG, ideally Channel/Category/Brand.
• Knowledge of Trade/Shopper/Channel & Category fundamentals.
• Analytical skills and ability to work with numbers and ambiguity.
• Project management with ability to plan resources and timelines.
• Strong communication skills to present insights clearly.

Responsabilidades

• Build a strong year plan to deliver the annual sales volume target and related trade activities.
• Facilitate Joint Business Plans (JBP) and Annual Operating Plans (AOP) with internal teams.
• Develop communications and content for PepsiCo Snack brands, localizing content with the Marketing team.
• Lead the promotions calendar using local agencies; ensure on-time execution.
• Evaluate promotions pre- and post-execution; propose corrective actions to Sales.
• Comply with PepsiCo control processes for trade spends; report results to improve plans.
• Develop shopper activities and merchandising strategy, including POSM and planograms.

Conocimientos

Brand activation

Trade marketing

Channel & category fundamentals

Analytical skills

Project management

Communication skills

Educación

University degree in Marketing/Business

Descripción del empleo

PepsiCo Inc. Indonesia is seeking a seasoned Shopper/Trade Marketing professional to build and drive the annual sales plan across the PepsiCo Snack brand portfolio, collaborating with Commercial and Marketing teams to execute winning brand activation programs.

You will translate brand strategies into channel and category programs, lead trade promotions, and monitor execution with local partners to grow volume, distribution, and in-store impact.