Indonesia Country Lead: DTC & Ecommerce Growth

JS Global; Jakarta Pusat; On-site; IDR 900,000,000 - 1,300,000,000; Full time

Job summary

Joyoung International (JYI), part of JS Global Lifestyle, seeks a leader to drive the DTC business in Indonesia with online channels as the main engine. You will lead the local team, shape the annual plan, and own the P&L while partnering with Hangzhou HQ for brand and compliance.

You will manage marketplace operations, pricing, promotions and content, and collaborate on marketing campaigns, livestreams, and creator partnerships to grow market presence.

Qualifications

• Bachelor's degree or above; 8+ years in consumer goods, home appliances or e-commerce.
• 4+ years in business management with P&L ownership.
• Proven e-commerce or DTC experience owning online sales across marketplaces and social commerce.
• Ability to lead a local team and manage a marketing budget.
• Marketing investment experience: advertising, content, livestream campaigns that convert spend into sales.
• Proven zero-to-one experience building a market or business, including channels and operating systems.
• Strong sales track record delivering targets and growing a business independently.
• Fluent in Bahasa Indonesia and English; Mandarin a plus; able to work with Hangzhou HQ teams.

Responsibilities

• Set the annual business plan and be accountable for sales, profit, inventory and market share.
• Run the direct online business on marketplaces and social commerce such as Shopee, Lazada and TikTok Shop, covering store operations, pricing, promotions, content and customer experience.
• Lead local marketing: define brand and product promotion plans, coordinate with HQ campaigns, livestream and creator partnerships, and manage the local marketing budget and returns.
• Own the P&L: manage margins, advertising and promotion spend, inventory and cash flow, and review performance regularly.
• Manage demand forecasting, inventory, warehousing and logistics with local partners to keep stock availability and delivery quality.
• Ensure after-sales service, repairs and customer service meet brand standards; build and manage the local team.
• Coordinate with HQ on compliance, finance and risk management, including local product certification and regulatory requirements.
• Report regularly to JYI leadership on business performance and market insights.

Skills

E-commerce leadership

P&L management

Team leadership

Marketing investment

Growth strategy

Sales targets

English/Bahasa fluency

Education

Bachelor's degree

Job description

Joyoung International (JYI), part of JS Global Lifestyle, seeks a leader to drive the DTC business in Indonesia with online channels as the main engine. You will lead the local team, shape the annual plan, and own the P&L while partnering with Hangzhou HQ for brand and compliance.

You will manage marketplace operations, pricing, promotions and content, and collaborate on marketing campaigns, livestreams, and creator partnerships to grow market presence.