Indonesia Growth Leader — Sales & Distribution

YSQ International; Tangerang; On-site; IDR 500,000,000 - 850,000,000; Full time

Job summary

YSQ International seeks a Head of Sales for Indonesia to lead aggressive expansion of its brands nationwide. You will set the Indonesia business strategy with Singapore HQ and local teams, directing regional growth, channel expansion, and distributor partnerships.

As an entrepreneurial leader, you will define where and how to grow—regions, channels, and key accounts—while aligning with regulatory and pricing considerations.

Qualifications

• Bachelor’s degree in Business, Marketing, Economics or related field; MBA is an advantage.
• Minimum 10 years in FMCG sales and commercial roles, with 3–5 years leading business development, distribution expansion or national sales strategy in Indonesia.
• Proven track record in growing distribution and building a distributor/agent network in Indonesia.
• Tobacco industry experience strongly preferred; FMCG candidates with a distribution-expansion record will be considered.
• Indonesia Key Account experience with national modern-trade / key-account relationships preferred.
• Strong understanding of the Indonesian market landscape — consumer segments, trade structure, excise and regulatory dynamics.
• Existing network with Indonesian distributors, key accounts and trade partners would be helpful.
• Strategic and commercially astute; able to build business cases, forecasts and investment plans with ROI focus.
• Excellent communication, negotiation, and influencing skills; fluent English; Korean preferred; Bahasa Indonesia an advantage.

Responsibilities

• Define Indonesia business strategy and multi-year growth roadmap with HQ; set ambitious annual and quarterly targets for volume, revenue, distribution and market share.
• Drive aggressive distribution expansion: identify, appoint and onboard new distributors, agents and wholesalers; open new regions and territories; grow distribution.
• Build and lead key-account and strategic partnerships with national minimarket chains, wholesalers and major trade partners; develop joint business plans.
• Design and evolve the route-to-market model (distributor structure, coverage, terms) to support rapid, profitable scale-up; direct the Manager, Sales & Operation on execution.
• Shape portfolio, pricing and launch strategy for Indonesia with HQ Marketing, including excise-tier positioning and regulatory activation.
• Own the Indonesia growth business case and investment plan: forecast volumes, size resources and trade spend; secure HQ funding.
• Lead demand and supply alignment with HQ Supply Planning to ensure excise-stamp allocations and stock.
• Build Indonesia market and competitor intelligence; identify new growth opportunities for HQ.
• Set growth KPIs and governance for the sales organisation; develop the team to deliver expansion.
• Report progress to HQ and General Manager, Country; handle ad-hoc assignments as required.

Skills

Strategic leadership

Negotiation & influencing

English proficiency

Relationship building

FMCG industry knowledge

Education

Bachelor’s degree in Business/Marketing/Economics

MBA (advantage)

Job description

YSQ International seeks a Head of Sales for Indonesia to lead aggressive expansion of its brands nationwide. You will set the Indonesia business strategy with Singapore HQ and local teams, directing regional growth, channel expansion, and distributor partnerships.

As an entrepreneurial leader, you will define where and how to grow—regions, channels, and key accounts—while aligning with regulatory and pricing considerations.