Growth Product Manager: Lifecycle & CRM Engagement

Kredivo; Jakarta Pusat; On-site; IDR 360,000,000 - 600,000,000; Full time

Job summary

Kredivo is seeking a Product Manager - Growth to lead lifecycle engagement and CRM initiatives, driving personalized experiences to boost activation, retention and reactivation.

You will own CRM channels, build lifecycle journeys, collaborate with data teams on segmentation, run experiments to improve open rates and conversions, and partner with Growth and Product to execute campaigns.

Qualifications

• 4–5 years of product management experience.
• Experience in CRM, lifecycle marketing, or engagement products.
• Familiarity with MoEngage or similar.
• Strong analytical and problem-solving skills.
• Ability to work in a fast-paced, cross-functional environment.
• Experience in fintech or e-commerce.
• Exposure to personalization or recommendation systems.

Responsibilities

• Own and optimize CRM channels (push, in-app, notifications, messaging).
• Build and execute lifecycle journeys to improve engagement and retention.
• Work closely with Data teams to define user segmentation and targeting strategies.
• Run experiments to improve open rates, CTR, and conversion.
• Collaborate with Growth and Product teams to support campaign execution.

Skills

Product management

CRM

Lifecycle marketing

Engagement products

Cross-functional collaboration

Fintech/e-commerce experience

Personalization/recommendation systems

Tools

MoEngage

Job description

Kredivo is seeking a Product Manager - Growth to lead lifecycle engagement and CRM initiatives, driving personalized experiences to boost activation, retention and reactivation.

You will own CRM channels, build lifecycle journeys, collaborate with data teams on segmentation, run experiments to improve open rates and conversions, and partner with Growth and Product to execute campaigns.