Growth Product Manager: CRM & Lifecycle Engagement

FinAccel Pte Ltd; Jakarta Pusat; On-site; IDR 350,000,000 - 650,000,000; Full time

Job summary

FinAccel Pte Ltd is seeking a Product Manager - Growth to drive lifecycle engagement and CRM-led initiatives. You will own CRM channels, design personalized lifecycle journeys, and partner with data teams to refine segmentation and targeting.

In a fast-paced fintech environment, you will run experiments to improve open rates, CTR, and conversions, collaborating closely with Growth and Product teams to optimize campaigns and drive retention.

Qualifications

• 4–5 years of product management experience.
• Experience in CRM, lifecycle marketing, or engagement products.
• Strong analytical and problem-solving skills.
• Ability to work in a fast-paced, cross-functional environment.
• Experience in fintech or e-commerce.

Responsibilities

• Own and optimize CRM channels (push, in-app, notifications, messaging).
• Build and execute lifecycle journeys to improve engagement and retention.
• Work closely with Data teams to define user segmentation and targeting strategies.
• Run experiments to improve open rates, CTR, and conversion.
• Collaborate with Growth and Product teams to support campaign execution.

Skills

CRM

Lifecycle marketing

Engagement products

Analytics

Cross-functional teamwork

Tools

MoEngage

Job description

FinAccel Pte Ltd is seeking a Product Manager - Growth to drive lifecycle engagement and CRM-led initiatives. You will own CRM channels, design personalized lifecycle journeys, and partner with data teams to refine segmentation and targeting.

In a fast-paced fintech environment, you will run experiments to improve open rates, CTR, and conversions, collaborating closely with Growth and Product teams to optimize campaigns and drive retention.