Product Manager - Growth

Kredivo Group Ltd; Jakarta Pusat; On-site; IDR 223,200,000 - 390,600,000; Full time

Job summary

Kredivo Group Ltd is seeking a Product Manager - Growth in Jakarta to drive lifecycle engagement and CRM-led initiatives. You will own CRM channels, build personalized journeys, and collaborate with cross-functional teams to boost engagement and retention.

Ideal candidates have 4-5 years in product management, strong analytical skills, and experience with CRM tools like MoEngage. Fintech and e-commerce exposure is a plus in a fast-paced environment.

Qualifications

• 4-5 years of product management experience.
• Experience in CRM, lifecycle marketing, or engagement products.
• Familiarity with MoEngage or similar.
• Strong analytical and problem-solving skills.
• Ability to work in a fast-paced, cross-functional environment.

Responsibilities

• Own and optimize CRM channels (push, in-app, notifications, messaging).
• Build and execute lifecycle journeys to improve engagement and retention.
• Work closely with Data teams to define user segmentation and targeting strategies.
• Run experiments to improve open rates, CTR, and conversion.
• Collaborate with Growth and Product teams to support campaign execution.

Skills

CRM

Lifecycle marketing

A/B testing

Analytical thinking

Tools

MoEngage

Job description

We are looking for a Product Manager - Growth to drive lifecycle engagement and CRM-led initiatives. This role will focus on user communication, engagement, and reactivation through targeted and personalized experiences.

About the Job

• Own and optimize CRM channels (push, in-app, notifications, messaging).
• Build and execute lifecycle journeys to improve engagement and retention.
• Work closely with Data teams to define user segmentation and targeting strategies.
• Run experiments to improve open rates, CTR, and conversion.
• Collaborate with Growth and Product teams to support campaign execution.

About you

• 4-5 years of product management experience.
• Experience in CRM, lifecycle marketing, or engagement products.
• Familiarity with tools like MoEngage or similar.
• Strong analytical and problem-solving skills.
• Ability to work in a fast-paced, cross-functional environment.
• Experience in fintech or e-commerce.
• Exposure to personalization or recommendation systems.