Growth Product Manager - Lifecycle & CRM

Kredivo Group; Jakarta Pusat; On-site; IDR 200,000,000 - 320,000,000; Full time

Job summary

Kredivo Group is seeking a Product Manager - Growth to drive lifecycle engagement and CRM-led initiatives. The role focuses on user communication, engagement, and reactivation through targeted experiences, working closely with Growth and Product teams.

The candidate should have 4–5 years in product management, experience in CRM or engagement products, and familiarity with tools like MoEngage. Strong analytical and cross-functional collaboration skills are essential.

Qualifications

• 4–5 years of product management experience.
• Experience in CRM, lifecycle marketing, or engagement products.
• Exposure to personalization or recommendation systems.
• Strong analytical and problem-solving skills.

Responsibilities

• Own and optimize CRM channels (push, in-app, notifications, messaging).
• Build and execute lifecycle journeys to improve engagement and retention.
• Define user segmentation and targeting strategies with Data teams.
• Run experiments to improve open rates, CTR, and conversion.
• Collaborate with Growth and Product teams to support campaign execution.

Skills

Product management

Analytical thinking

CRM marketing

Fintech/e-commerce

Tools

MoEngage

Job description

Kredivo Group is seeking a Product Manager - Growth to drive lifecycle engagement and CRM-led initiatives. The role focuses on user communication, engagement, and reactivation through targeted experiences, working closely with Growth and Product teams.

The candidate should have 4–5 years in product management, experience in CRM or engagement products, and familiarity with tools like MoEngage. Strong analytical and cross-functional collaboration skills are essential.