Growth-Driven E‑Commerce & Marketing Lead

BP Consulting Group - Management Consultant; Surabaya ꦱꦸꦫꦧꦪ; On-site; IDR 540,000,000 - 900,000,000; Full time

Job summary

BP Consulting Group - Management Consultant is seeking a high-caliber marketing leader in Surabaya to drive revenue growth across e-commerce channels. The role focuses on strategy, budget discipline, and cross-channel coordination with Shopee, TikTok Shop, Live Commerce, Affiliate, and Paid Ads.

You will analyze performance, guide product prioritization, and lead a team to deliver data-driven campaigns that boost profitability while reporting to the Owner.

Qualifications

• Bachelor’s degree in Marketing, Business, Management, Communications, or related field.
• 4–6 years in Marketing, E-Commerce, Digital Marketing, or Commercial roles; at least 2 years in leadership.
• Hands-on experience managing marketplaces, especially Shopee and TikTok Shop.
• Proven track record building marketing strategies that drive revenue and profitability.
• Strong understanding of performance marketing, live commerce, affiliate marketing, and marketplace operations.
• Experience managing budgets, pricing, promotions, and campaign planning.
• Strong analytical skills to spot market trends and make data-driven decisions.
• Excellent leadership, communication, and stakeholder management.

Responsibilities

• Set revenue and growth targets for digital channels, and design marketing strategies to achieve them.
• Lead commercial strategy across Shopee, TikTok Shop, Live Commerce, Affiliate, and Paid Ads, aligning B2B and B2C channels.
• Analyze channel and campaign performance, then report insights and strategic recommendations to the Owner.
• Manage the product portfolio and decide which SKUs to prioritize in each campaign.
• Define pricing, promotions, discounts, and margins to keep the business profitable.
• Manage and reallocate marketing budgets (within Owner-approved limits) to maximize ROI.
• Lead product development for Diansari and NATA.
• Lead, coach, and evaluate the marketing team, including assigning work and developing capabilities.

Skills

Marketing strategy

Leadership

Analytics

Budget management

Pricing

Promotions

Campaign planning

Performance marketing

Live commerce

Affiliate marketing

Marketplace operations

Stakeholder management

Communication

Education

Bachelor’s degree in Marketing, Business, Management, Communications, or a related field

Tools

Shopee

TikTok Shop

Job description

BP Consulting Group - Management Consultant is seeking a high-caliber marketing leader in Surabaya to drive revenue growth across e-commerce channels. The role focuses on strategy, budget discipline, and cross-channel coordination with Shopee, TikTok Shop, Live Commerce, Affiliate, and Paid Ads.

You will analyze performance, guide product prioritization, and lead a team to deliver data-driven campaigns that boost profitability while reporting to the Owner.