Growth Architect — E‑Commerce & Marketing Lead

BP Consulting Group (BrandPartner) - Strategic Business Consultant Firm; Surabaya ꦱꦸꦫꦧꦪ; On-site; IDR 90,000,000 - 150,000,000; Full time

Job summary

BP Consulting Group (BrandPartner) is seeking a strategic marketing leader in Surabaya to drive revenue growth across digital channels and marketplaces such as Shopee and TikTok Shop. The role combines commercial strategy, product prioritization, and team leadership to deliver profitable campaigns.

You will manage budgets, pricing, and promotions while developing new product initiatives and reporting actionable insights to the Owner.

Qualifications

• Bachelor’s degree in Marketing, Business, Management, Communications, or related field.
• 4–6 years in Marketing, E‑Commerce, Digital Marketing, or Commercial roles; at least 2 years in a managerial/leadership role.
• Strong hands-on experience managing marketplaces, especially Shopee and TikTok Shop.
• Proven track record of building marketing strategies that drive revenue growth and profitability.
• Solid understanding of performance marketing, live commerce, affiliate marketing, and marketplace operations.
• Experienced in budgeting, pricing, promotions, and campaign planning.
• Strong analytical skills to spot market/product trends and make data-driven decisions.
• Excellent leadership, communication, and stakeholder management skills.

Responsibilities

• Set revenue and growth targets for digital channels and design marketing strategies to achieve them.
• Lead commercial strategy across Shopee, TikTok Shop, Live Commerce, Affiliate, and Paid Ads, aligning B2B and B2C channels.
• Analyze channel and campaign performance, then report insights and strategic recommendations to the Owner.
• Manage the product portfolio and prioritize SKUs in each campaign.
• Define pricing, promotions, discounts, and margins to keep the business profitable.
• Manage and reallocate marketing budgets within Owner-approved limits to maximize ROI.
• Lead product development for Diansari and NATA.
• Lead, coach, and evaluate the marketing team, including assigning work and developing capabilities.

Skills

Strategic marketing

Leadership & people management

Performance marketing

Budget & pricing optimization

Market & product trend analysis

Stakeholder management

Data-driven decision making

Vendor/ channel management

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Business/Management/Communications

Job description

BP Consulting Group (BrandPartner) is seeking a strategic marketing leader in Surabaya to drive revenue growth across digital channels and marketplaces such as Shopee and TikTok Shop. The role combines commercial strategy, product prioritization, and team leadership to deliver profitable campaigns.

You will manage budgets, pricing, and promotions while developing new product initiatives and reporting actionable insights to the Owner.