Group Category Manager

PT Kapal Api Global; Jakarta Utara; On-site; IDR 133,920,000 - 223,200,000; Full time

Job summary

PT Kapal Api Global is seeking a marketing and brand management specialist to lead strategies, plans, and campaigns across local and international markets.

The role requires strong knowledge of brand management, market research, and experience with ATL & BTL promotions, along with excellent English skills. You will analyze trends, coordinate with agencies, and track brand health to boost awareness and performance.

Qualifications

• Bachelor’s degree with a minimum GPA of 3.00.
• Strong knowledge of brand management concepts and market research data.
• Experience in creating promotion strategies (ATL & BTL).
• Experience handling international markets.

Responsibilities

• Execute marketing strategies and create marketing plans.
• Discover insights and analyze surveys on new market trends and consumer behavior.
• Coordinate with agencies to implement brand promotion activities.
• Conduct brand health tracking to ensure strong brand positioning and performance.
• Suggest brand promotion ideas to boost brand awareness.
• Will manage non-food & non-beverage products/categories.

Skills

Brand management

Market research

Promotion strategies (ATL & BTL)

English proficiency

Education

Bachelor's degree (any major)

Job description

Are you an expert in marketing and brand management?

What You Will Do:

Execute marketing strategies and create marketing plans.

Discover insights and analyze surveys on new market trends and consumer behavior.

Coordinate with agencies to implement brand promotion activities.

Conduct brand health tracking to ensure strong brand positioning and performance.

Suggest brand promotion ideas to boost brand awareness.

Will manage non-food & non-beverage products/categories

We are looking for you, who:

Bachelor’s degree (any major) with a minimum GPA of 3.00.

Strong knowledge of brand management concepts and market research data.

Experience in creating promotion strategies (ATL & BTL).

Experience handling international markets.

Excellent English skills (both written and verbal).