Marketing Manager

PT Perut Aman Sejahtera; Jakarta Utara; On-site; IDR 167,400,000 - 334,800,000; Full time

Job summary

PT Perut Aman Sejahtera is seeking a seasoned Marketing Manager to plan, develop and execute campaigns and activations that are disruptive, innovative, and aligned with brand objectives to drive growth. You will lead brand management, marcom and PR, digital marketing, budget oversight, and market research, guiding a cross-functional team to turn strategy into measurable results.

Candidates should have at least 2 years in a marketing leadership role, with proven success in the F&B, restaurant, or

Qualifications

• Min. 2 years experience as Marketing Manager or related field.
• Experience in marketing for food & beverage, restaurant or hospitality is a strong advantage.
• Proven success in developing and executing impactful marketing campaigns.
• Analytical thinking and data-driven decision making.
• Proficiency in digital marketing including social media, email, SEO/SEM and content marketing.

Responsibilities

• Plan, develop and execute all marketing campaigns and activations.
• Brand management and maintaining a consistent brand image per guidelines.
• Manage marcomm & PR relations with customers, opinion leaders, and third parties.
• Oversee digital marketing efforts and maintain strong online presence.
• Oversee marketing budget and resource allocation across campaigns.
• Lead and monitor a marketing team with clear goals and delegated tasks.
• Conduct market research on F&B trends, competitors and customer behavior.

Skills

Leadership

Digital marketing

SEO/SEM

Content marketing

Analytics

Market research

Campaign management

Team management

Social media management

Communication

Job description

Campaigns & Activations: Plan, develop and execute all marketing campaigns and activations that are disruptive, innovative, and aligned with brand objectives to drive growth.

Brand Management: Maintain a consistent and positive brand image through branding strategies, visual identity, messaging. Ensure brand guidelines are followed.

Marcomm & PR: Cultivate and manage relationships with customers, key opinion leaders, and 3rd parties. Develop and execute strategies that engage these stakeholders effectively.

Digital Marketing: oversee digital marketing efforts including SEM/SEO, content marketing, social media marketing, online advertising and website/apps management. Ensure the company’s online presence is strong and aligned with marketing goals.

Budget Management: Oversee and manage the marketing budget, ensuring efficient allocation of resources across campaigns and advertising efforts.

Advertising & Promotio n: plan, develop and execute strategies to attract & retain customers mainly through social media campaign and content creation to engage the target audience and meet the objectives.

Team Leadership: Lead & monitor marketing team, setting clear goals & providing guidance to achieve the objectives. Delegate task & responsibilities effectively, ensuring efficient workflow.

Market Research: Conduct comprehensive research on F&B industry, competitors, and consumer behavior to inform growth strategies and address customer needs.

Qualifications:

Min. 2 years experience as Marketing Manager or related field

Previous experience preferably in the food & beverage, restaurant or hospital industry is a strong advantage

Proven success in developing and executing impactful marketing campaigns

Analytical thinking and data-driven decision making

Proficiency in digital marketing, including social media, email marketing, SEO/SEM, and content marketing

Ability to analyze market trends, competition, and customer behavior

A creative thinker with the ability to balance strategic vision and tactical execution — someone who not only has a clear vision but also knows exactly how to bring that vision to life.

Experience leading and managing amarketing team