Brand Category Head

PT Unitama Sari Mas; Jakarta Utara; On-site; IDR 480,000,000 - 720,000,000; Full time

Job summary

PT Unitama Sari Mas seeks a senior marketing leader to drive brand strategy, consumer insights, and cross-functional execution across the organization in Indonesia.

You will manage 360-degree marketing plans, lead agency collaborations, and deliver data-driven performance analyses to improve market share and brand equity.

Qualifications

• Having minimum 10 years' experience in marketing.
• Minimum 3 years' experience as Marketing Manager/Head of Marketing.
• Experience handling third party for research, brand, design, etc.
• Able to articulate strategy into execution plan across the organization.
• Strong in crafting & presenting the marketing plan to senior management & sales, agencies.
• Understands sources of brand data including brand funnel, market share, and consumption.

Responsibilities

• Define an ideal target market with need states, insights, and occasions.
• Develop brand positioning and brand idea; create marketing plans and execution calendars.
• Lead marketing execution projects including brand communication and experiences.
• Write consumer insights driven briefs for agencies and collaborate to inspire great work.
• Lead analytics with data-driven performance reports and strategic implications.

Skills

Marketing leadership

Brand strategy

Market analysis

Executive communication

Job description

Takes a 360-degree view that uncovers the brand’s core strength, consumer issues, competitive dynamics

Makes smart strategic decisions based on understanding the vision, opportunity, market impact

Brand positioning

Define an ideal target market (consumers, users, shoppers) alongside need states, insights, occasions

Takes a consumer-centric approach to turn product features into functional and emotional consumer benefits

Finds the winning brand positioning space that is own-able & that can motivate the target.

Develops a brand idea

Marketing plans

Translates smart, strategic thinking into key issues and strategic pillars

Decides on smart marketing plan

Develops smart execution plans—physical, mental availability activity calendar—that deliver against the strategy

Marketing execution

Lead any marketing execution project including brand communication, experience

Writes consumer insights driven, and thorough creative briefs that will steer and inspire great work from experts

Partner with experts at agencies and throughout the organization to inspire greatness from experts

Analytics

Digs deep into data, and build an analytical story that
sets up a business problem

Leads a best-in-class 360-degree deep-dive MBR for the brand that brings out the key issues to be solved

Writes analytical performance reports that outline the strategic implications from in-market consumption & sales performance

Requirements:

Having minimum 10 years' experience in marketing

Minimum 3 years' experience as Marketing Manager/Head of Marketing/Group Head Marketing

Experienced in handling third party for research, brand, design, etc

Able to articulate the strategy into execution plan throughout the organization to ensure everyone can deliver on it

Strong in crafting & presenting the marketing plan to senior management & then to sales, agencies

Understands all sources of brand data— S1, S2, S3, market share, brand funnel, consumption, qualitative, financials

Creative and innovative

Started in the 1980s as a trading company selling air freshener products and stationeries, we have tremendously expanded into a manufacturing and distribution company of home care products.

Today with our fully-engaged workforce, we continually seek to better serve our customers through continuous product and systems improvements, developing a lifelong learning culture and a mindset of why not and challenging the status quo.

Our Company

Started in the 1980s as a trading company selling air freshener products and stationeries, we have tremendously expanded into a manufacturing and distribution company of home care products.

Today with our fully-engaged workforce, we continually seek to better serve our customers through continuous product and systems improvements, developing a lifelong learning culture and a mindset of why not and challenging the status quo.