Brand Marketing

Modinity; Jakarta Selatan; On-site; IDR 360,000,000 - 720,000,000; Full time

Job summary

Modinity is seeking a Brand Marketing Lead to develop and execute strategies that align with business goals and resonate with target audiences. You will research markets, craft guidelines, and plan campaigns across multiple platforms to build a strong, consistent brand.

Collaborating with internal teams and external partners, you will drive creative campaigns, nurture brand partnerships, and continuously monitor performance to optimize impact.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 3-5 years of proven experience in brand marketing with a track record of successful campaigns.
• Strong understanding of branding principles, consumer behavior, and current marketing trends.
• Exceptional communication and storytelling skills to craft brand narratives.
• Proficiency in data analysis and performance tracking with strong analytical skills.
• Experience managing cross-functional teams and coordinating multiple projects.
• Creative thinker with a results-oriented mindset and ability to develop innovative marketing solutions.
• Strong attention to detail, ensuring brand consistency across channels.

Responsibilities

• Develop and execute brand strategies that align with business goals and target audiences.
• Research markets and competitors to position the brand effectively.
• Create brand guidelines, including visuals, tone, and messaging.
• Plan and run marketing campaigns across platforms like social media, digital ads, and traditional media.
• Collaborate with teams and partners to deliver creative, impactful campaigns.
• Build partnerships with brands, influencers, and organizations to expand reach.
• Manage and evaluate partnerships to ensure alignment with brand values.
• Monitor campaign and partnership performance, making improvements as needed.

Skills

Brand principles

Consumer behavior

Storytelling

Data analysis

Cross-functional leadership

Creative problem-solving

Attention to detail

Education

Bachelor’s degree in Marketing or related field

Master’s degree (preferred)

Job description

• Develop and execute brand strategies that align with business goals and target audiences.
• Research markets and competitors to position the brand effectively.
• Create brand guidelines, including visuals, tone, and messaging.
• Plan and run marketing campaigns across platforms like social media, digital ads, and traditional media.
• Collaborate with teams and partners to deliver creative, impactful campaigns.
• Build partnerships with brands, influencers, and organizations to expand reach.
• Manage and evaluate partnerships to ensure alignment with brand values.
• Monitor campaign and partnership performance, making improvements as needed.

Requirements :

• Bachelor’s degree in Marketing, Business, or a related field (Master’s degree plus point).
• Minimum of 3-5 years of proven experience in brand marketing, with a track record of successful campaigns and initiatives.
• Strong understanding of branding principles, consumer behavior, and current marketing trends.
• Exceptional communication and storytelling skills to craft and convey compelling brand narratives.
• Proficiency in data analysis and performance tracking, with strong analytical and problem-solving skills.
• Experience managing cross-functional teams and coordinating multiple projects simultaneously.
• Creative thinker with a results-oriented mindset and the ability to develop innovative marketing solutions.
• Strong attention to detail, ensuring brand consistency across diverse channels and touchpoints.
• Demonstrated leadership skills, with the ability to inspire and mentor team members.