Brand Manager

Brilliant Think Center; Jakarta Utara; On-site; IDR 260,000,000 - 380,000,000; Full time

Job summary

Brilliant Think Center is seeking a seasoned Brand Manager to lead the development and execution of integrated brand strategies across its portfolio in the Indonesian market. The role requires strong leadership, strategic thinking, and a proven track record in multi-brand environments.

You will oversee positioning, messaging, and visual identity while guiding market analyses, budgeting, and cross-functional collaboration to maximize ROI and growth across channels.

Qualifications

• 5+ years of progressive brand management experience at a managerial level.
• Experience in Beauty, Skincare, Consumer Health, FMCG, or E-commerce is a must.
• Willing to travel for business as required.
• Proven track record of developing and executing brand strategies that drive measurable business results.
• Strong strategic thinking with excellent project management and organizational skills.
• Exceptional communication and presentation abilities to influence senior stakeholders.
• Deep understanding of brand architecture, positioning, and equity across markets.
• Proficiency in brand analytics and data-driven decision making.
• Experience with digital marketing, social media, and emerging channels.
• Excellent leadership and team management with cross-functional collaboration.

Responsibilities

• Develop and implement integrated brand strategies across the full portfolio.
• Oversee brand positioning, messaging, and visual identity standards.
• Conduct market research and competitive analysis to identify opportunities and threats.
• Manage brand budgets and allocate resources to maximise ROI and impact.
• Lead cross-functional teams to execute brand initiatives and campaigns.
• Monitor brand performance through key metrics and provide leadership with insights.
• Build and maintain relationships with internal teams and external partners.
• Ensure brand compliance and guidelines across business units and channels.
• Identify and capitalise on brand extension opportunities to drive growth.
• Mentor and develop team members to foster excellence and continuous improvement.

Skills

Brand management

Strategic thinking

Project management

Communication skills

Leadership

Market research

Brand analytics

Digital marketing

Cross-functional leadership

Stakeholder management

Budgeting & ROI

Multi-brand portfolio management

Presentation skills

Data-driven decisions

Brand architecture

Job description

Developing and implementing integrated brand strategies across the full portfolio, ensuring consistency and alignment with corporate objectives

Overseeing brand positioning, messaging, and visual identity standards to maintain a coherent brand presence across all channels and markets

Conducting market research and competitive analysis to identify opportunities and threats, informing strategic brand decisions

Managing brand budgets, allocating resources effectively to maximise return on investment (ROI) and brand impact

Leading cross-functional teams including marketing, creative, communications, design, etc.. to execute brand initiatives and campaigns

Monitoring brand performance through key metrics and analytics, providing regular reporting and insights to senior leadership

Building and maintaining strong relationships with key stakeholders, internal teams, and external partners

Ensuring brand compliance and guidelines are adhered to across all business units and communication channels

Identifying and capitalising on brand extension and innovation opportunities to drive growth

Mentoring and developing team members, fostering a culture of excellence and continuous improvement

Requirements :

Willing to travel for business as required.

5+ years of progressive brand management experience at a Managerial Level, ideally in a multi-brand or portfolio management environment

Experienced in Beauty, Skincare, Consumer Health, FMCG, or E-commerce Companies, its a must.

Proven track record of developing and executing successful brand strategies that have delivered measurable business results

Strong strategic thinking combined with excellent project management and organisational skills

Exceptional communication and presentation abilities, with the capacity to influence and gain buy-in from senior stakeholders

Deep understanding of brand architecture, positioning, and equity building across diverse markets

Proficiency in brand analytics, market research methodologies, and data-driven decision-making

Experience with digital marketing, social media, and emerging communication channels

Excellent leadership and team management capabilities, with a collaborative approach to working across functions