Junior Brand Manager

DECA Group (Whitelab, Bonavie, Goute, Everpure, White Story, Trueve); Tangerang; On-site; IDR 800,000,000 - 1,200,000,000; Full time

Job summary

DECA Group is seeking a Brand Marketing Lead to develop and execute brand strategies that align with business objectives. You will lead end-to-end marketing campaigns and product launches across all channels, while building a consistent brand image at every customer touchpoint.

The role requires 4+ years in brand marketing, with at least 2 years in a leadership position, plus strong budgeting, analytics, and leadership skills.

Qualifications

• Bachelor's degree in Marketing, Business, Management, or related field.
• 4+ years of experience in Brand Marketing/Marketing with 2+ years in a leadership role.
• Proven experience leading successful marketing campaigns and product launches.
• Strong understanding of brand strategy, consumer behavior, and integrated marketing.
• Experience in strategic marketing planning, budgeting, and budget management.
• Strong leadership, project management, communication, and stakeholder management skills.
• Data-driven with strong analytical and problem-solving abilities.

Responsibilities

• Develop and execute brand strategies aligned with the company's objectives.
• Lead end-to-end marketing campaigns and product launches across channels.
• Build and maintain a strong, positive brand image across touchpoints.
• Develop annual and campaign marketing budgets, ensuring efficient spending and ROI.
• Monitor and control budgets to stay within approved allocations.
• Lead, mentor, and manage the marketing team to achieve brand objectives.
• Collaborate with Sales, E-commerce, R&D, Operations, and other departments for campaign execution.
• Analyze market trends, competitor activities, and consumer insights.

Skills

Brand strategy

Leadership

Campaign management

Budgeting & ROI

Cross-functional collaboration

Data-driven analytics

Stakeholder management

Project management

Communication

Education

Bachelor's degree in Marketing, Business, Management, or related field

Job description

• Develop and execute brand strategies aligned with the company's business objectives.
• Lead end-to-end marketing campaigns and product launches across all channels.
• Build and maintain a strong, consistent, and positive brand image across all customer touchpoints.
• Develop annual and campaign marketing budgets, ensuring efficient spending and optimal ROI.
• Monitor and control marketing budgets to ensure all activities remain within the approved allocation.
• Lead, mentor, and manage the marketing team to achieve business and brand objectives.
• Collaborate with Sales, E-commerce, R&D, Operations, and other departments to ensure seamless campaign execution.
• Analyze market trends, competitor activities, and consumer insights.

Requirements

• Bachelor's degree in Marketing, Business, Management, or a related field.
• Minimum 4 years of experience in Brand Marketing/Marketing, with at least 2 years in a leadership role.
• Proven experience leading successful marketing campaigns and product launches.
• Strong understanding of brand strategy, consumer behavior, and integrated marketing.
• Experience in strategic marketing planning, budgeting, and budget management.
• Strong leadership, project management, communication, and stakeholder management skills.
• Data-driven with strong analytical and problem-solving abilities.