Client Overview
Our client is a well-established, diversified business group with strategic operations across various key industrial sectors in Indonesia. Their agriculture division focuses on providing comprehensive crop nutrition solutions, including high-quality fertilizers, biostimulants, and micronutrients, supporting agricultural growth across regional and national markets.
Role Summary
Our client is looking for an experienced Director / General Manager (Agri) to lead and manage their agriculture business operations. The successful candidate will formulate and execute market-driven sales and growth strategies for fertilizer, biostimulants, and micronutrient products, while overseeing end-to-end distributor management, sales, marketing, agronomy, logistics, and finance.
Key Responsibilities
- Strategy & Business Development: Formulate and execute comprehensive business and distributor sales strategies for fertilizers, biostimulants, and micronutrient products.
- Operational Leadership: Oversee full distributor operations including sales, marketing, agronomy, logistics, and financial performance.
- Distribution Management: Set clear sales targets, define market coverage areas, and establish strong distribution channels.
- Team Management & Development: Lead, mentor, evaluate, and scale a high-performing sales and agronomist team.
- Relationship Management: Build and maintain strategic partnerships with principals, key distributors, and key accounts.
- Marketing & Educational Initiatives: Oversee promotional campaigns, demo plots, product trial implementations, and market education programs.
- Financial & Inventory Oversight: Analyze sales performance, profit margins, cash flow, AR/AP, and inventory. Manage forecasting and stock rotation to drive operational efficiency.
- Compliance & Governance: Ensure strict adherence to agricultural regulatory standards, fertilizer regulations, and principal policies.
- Management Reporting: Prepare strategic management reports and present key actionable insights to executive leadership/owners.
Qualifications & Requirements
- Education: Bachelor's degree (S1) in Agriculture, Agribusiness, Management, Economics, or a related field (Master's degree / S2 is a plus).
- Experience: Minimum 10-15 years of professional experience in the agricultural industry, specifically within fertilizers or crop nutrition sectors.
- Background: Proven track record as a Sales Manager, Business Manager, Branch Manager, or General Manager (distributor experience highly preferred).
- Domain Knowledge: Strong technical knowledge of biostimulants, and micronutrients.
- Distributor Expertise: Deep expertise in distributor management (sales planning, channel management, pricing structures, and margin analysis).
- Financial Literacy: Proficient in analyzing basic financial statements (P&L, cash flow, AR/AP).
- Leadership: Proven ability to manage large, multi-area teams across regions.
- Network: Extensive network of principals, major distributors, and key farmer communities.
- Core Competencies: Exceptional negotiation skills, strong leadership presence, strategic decision-making, and results-oriented mindset driven by targets and KPIs.
Preferred / Bonus Qualifications
- Hands-on experience with imported products or international agri-brands.
- Proven experience managing national or regional distribution networks.
- Familiarity with fertilizer regulations (subsidized and non-subsidized sectors).
- Demonstrated experience in building distributor networks from scratch or driving business turnarounds.