FnB Growth Marketing Manager

PT. Balkan Gourmet Group; Tangerang; On-site; IDR 167,400,000 - 279,000,000; Full time

Job summary

PT Balkan Gourmet Group invites a data-driven Outlet Growth Lead to join our expanding team in Indonesia. You will own the outlet growth strategy, analyze performance data, and identify opportunities to increase traffic, transactions, and customer retention across locations.

You will collaborate with Operations and Marketing to execute strategies in the field, test promotions, and optimize dine-in, takeaway, and delivery channels.

Qualifications

• Analytical mindset to interpret sales and customer metrics.
• Ability to translate data into growth actions.
• Experience in growth strategy development and testing.
• Collaborate effectively across marketing and operations.
• Strong commercial sense for linking customer, product, price, traffic, and revenue.
• Experience in multi-outlet or retail/F&B is a plus.

Responsibilities

• Analyze sales, transactions, and outlet performance.
• Identify growth opportunities for each outlet.
• Create and test strategies to increase traffic and transactions.
• Develop local marketing initiatives and partnerships.
• Optimize dine-in, takeaway and delivery channels.
• Design measurable and profitable promotions.
• Conduct experiments, measure results, and iterate.

Skills

Analytical thinking

Data analysis

Growth strategy

Cross-functional collaboration

Commercial instinct

Job description

Balkan Shawarma is growing and looking for someone to help drive smarter growth. You will own outlet growth strategy, analyzing performance data and identifying opportunities to increase traffic, transactions, and customer retention across locations.

Key responsibilities

Analyze sales, transactions, average transaction value, customer behavior and outlet performance

Identify growth opportunities for each outlet

Create and test strategies to increase traffic, transactions and repeat customers

Develop local marketing initiatives: community, apartment, office, gym, school, event, and surrounding business partnerships

Optimize dine-in, takeaway and delivery channels

Design promotions that are measurable and profitable

Conduct experiments, measure results, learn and improve

Work with Operations and Marketing teams to ensure strategies are executed in the field

Build an Outlet Growth Playbook for use as outlet numbers increase

About you

Enjoy problem-solving and understanding the "why" behind numbers

Comfortable with numbers and data

Have commercial instinct: can see relationships between customer, product, price, traffic and revenue

Not afraid to try new approaches and know how to measure results

Can think strategically and also work in the field

Have ownership and initiative

Can distinguish between activity and real business impact

Experience in F&B, retail, hospitality, e-commerce, consumer business, or multi-outlet business is a plus