Growth Strategic

MOVA; Banten; Sur place; IDR 180 000 000 - 360 000 000; Plein temps

Résumé du poste

MOVA is looking for a Growth Strategic to drive business growth by developing data-driven strategies that improve user acquisition, activation, retention, and GMV. You will work closely with cross-functional teams to identify opportunities, optimize campaigns and customer journeys, and translate data and market insights into actionable growth initiatives that boost Member Paid, transactions, and GMV.

The role requires 2–4 years of experience in Growth or related fields, strong analytical skills,

Qualifications

• 2–4 years of experience in Growth or related fields.
• Strong understanding of user acquisition, activation, conversion, and retention.
• Proficient with analytics tools and data-driven decision making.

Responsabilités

• Develop and execute growth strategies to increase user acquisition, activation, retention, and GMV.
• Analyze user, transaction, and behavior data to identify opportunities.
• Design and optimize campaigns, referral programs, loyalty programs, and incentives.
• Collaborate with marketing, product, CRM, and business teams.
• Monitor KPIs: GMV, CAC, LTV, CR, and retention; conduct A/B tests.

Connaissances

Growth strategy

Data analysis

Cross-functional collaboration

A/B testing

Customer lifecycle

Excel/Google Sheets

Outils

Looker/Looker Studio

GA4

Mixpanel

Amplitude

Description du poste

We are looking for a Growth Strategic to drive business growth by developing data-driven strategies that improve user acquisition, activation, retention, and overall business performance. You will work closely with cross-functional teams to identify growth opportunities, optimize campaigns and customer journeys, and turn data and market insights into actionable strategies that drive Member Paid, transactions, and GMV.

Job Description

• Develop and execute growth strategies to increase user acquisition, Member Paid, transactions, and GMV in line with business targets.
• Analyze user, transaction, and customer behavior data to identify growth opportunities and provide data-driven business recommendations.
• Design and optimize growth campaigns, referral programs, cashback, loyalty programs, and other initiatives to improve acquisition, retention, and repeat transactions.
• Collaborate with Digital Marketing, Product, CRM, Business Development, and other cross-functional teams to execute growth initiatives effectively.
• Monitor key performance metrics including User Acquisition, Conversion Rate, Retention Rate, GMV, CAC, and LTV.
• Conduct A/B testing and growth experiments to identify opportunities for performance improvement.
• Conduct market research and competitor analysis to identify new business and growth opportunities.
• Support the development of product, membership, monetization, and customer engagement strategies.
• Prepare performance reports, evaluate strategy effectiveness, and provide actionable recommendations to management.

Job Specification

• 2–4 years of experience in Growth, Growth Strategy, Digital Marketing, Business Strategy, Product Growth, or a related field.
• Strong understanding of user acquisition, activation, conversion, retention, and customer lifecycle.
• Strong analytical and problem-solving skills with the ability to translate data into actionable business insights.
• Familiar with key business metrics such as GMV, Conversion Rate, Retention Rate, CAC, LTV, and ROI/ROAS.
• Experience developing and optimizing campaigns, referral programs, loyalty programs, cashback programs, or other growth initiatives.
• Familiar with A/B testing, experimentation, funnel analysis, cohort analysis, and customer segmentation.
• Proficient in Microsoft Excel/Google Sheets and comfortable working with analytics or dashboard tools.
• Familiar with tools such as Looker/Looker Studio, GA4, Mixpanel, Amplitude, or other analytics tools is a plus.
• Experience in e-commerce, marketplace, fintech, loyalty/rewards, membership, or digital platforms is a plus.
• Strong communication and collaboration skills with the ability to work across multiple teams.
• Data-driven, proactive, strategic, and result-oriented, with strong ownership of business targets.
• Willing to work fully onsite (WFO) at PIK 2.