Marketing Manager

PT Bara Sangray Sehati; Banten; On-site; IDR 360,000,000 - 600,000,000; Full time

Job summary

PT Bara Sangray Sehati in Indonesia seeks a Marketing Manager to develop and execute integrated marketing strategies that drive brand awareness, market penetration, and sales growth across digital and offline channels. The role is based at our Head Office in Gading Serpong and requires hands-on leadership.

You will manage budgets, oversee KOL/KOC campaigns, partner with mall and franchise teams, coordinate with Store Operations, Supply Chain, and Product, and optimize online food delivery

Qualifications

• Experience developing integrated marketing strategies across digital and traditional channels.
• Proven ability to manage multiple campaigns and teams.
• Strong understanding of online sales channels including food delivery platforms.
• Experience with KOL/KOC campaigns and influencer partnerships.
• Excellent stakeholder management and negotiation skills.

Responsibilities

• Develop and execute overall marketing strategies to drive brand awareness, market penetration, and sales growth.
• Oversee digital marketing campaigns across social media and other online platforms.
• Manage brand positioning, marketing communications, and promotional activities.
• Control marketing budgets and allocate resources to achieve objectives (P&L).
• Collaborate with Store Operations, Supply Chain, and Product teams to support growth.
• Oversee KOL and KOC marketing activities and ensure campaign alignment.
• Oversee private online sales through WhatsApp channels.
• Optimize online food aggregator platforms to boost sales and efficiency.
• Build relationships with mall management and tenant teams for promotions.
• Coordinate with franchise partners to align marketing initiatives.
• Ensure consistent brand guidelines across all activities.

Skills

Digital marketing

Brand management

Social media management

Leadership

Budget management

Education

Bachelor's degree in Marketing/Business/Communications

Job description

Develop and execute overall marketing strategies to drive brand awareness, market penetration, and sales growth.

Oversee digital marketing campaigns across social media and other online platforms to maximize brand visibility and engagement.

Manage brand positioning, marketing communications, and promotional activities to ensure consistent brand identity.

Manage marketing budgets and ensure effective allocation of resources to achieve marketing objectives inludes P&L.

Collaborate with Store Operations, Supply Chain, and Product teams to support business growth.

Oversee KOL and KOC marketing activities, ensuring effective campaign execution, team performance, and alignment with overall marketing strategies.

Oversee and monitor Private Pool operations, including direct online sales through WhatsApp channels.

Oversee and optimize online food aggregator platforms, including GrabFood, GoFood, ShopeeFood, TikTok Go, and Qpon, to drive online sales performance, promotional effectiveness, and operational efficiency.

Manage and maintain relationships with mall management and tenant relations teams to support outlet operations, coordinate mall promotional activities, and explore potential marketing and partnership opportunities.

Coordinate with franchise partners to align marketing strategies, promotional campaigns, brand guidelines, and marketing initiatives to ensure consistent brand positioning.

Requirements

Bachelor's degree in Marketing, Business Management, Communications, or any related field.

Minimum 3–5 years of experience in marketing, preferably in the F&B, retail, or consumer goods industry, with at least 1–2 years in a managerial or leadership role.

Proven experience in developing and executing integrated marketing strategies, brand management, and promotional campaigns.

Strong understanding of digital marketing, social media management, and online sales channels, including food delivery aggregator platforms.

Experience in managing KOL/KOC campaigns, influencer partnerships, and marketing performance evaluation.

Strong leadership and team management skills, with the ability to supervise multiple functions and drive team performance.

Strong communication, negotiation, and stakeholder management skills, particularly in dealing with mall management, franchise partners, and external vendors.

Excellent English communication skills, both written and spoken (mandatory). Chinese proficiency is an advantage.

Highly adaptable, proactive, and willing to be hands-on and mobile when required.

Able to work effectively in a fast-paced, dynamic, and expanding business environment.

Available to join as soon as possible (preferred) and Willing to work onsite at our Head Office in Gading Serpong.