Brand Manager Lifestyle Fashion

Time International; Jakarta Pusat; Vor Ort; IDR 480.000.000 - 720.000.000; Vollzeit

Zusammenfassung

Time International is seeking a dynamic Marketing Manager in Jakarta to lead brand marketing initiatives, engage customers, and drive measurable business growth. You will collaborate with teams and partners to develop campaigns, plan annual marketing activities, and build strong brand communities.

The ideal candidate has a Bachelor’s degree with 5+ years in marketing or related roles, deep knowledge of digital marketing, and a proven ability to deliver data-driven results.

Qualifikationen

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Minimum 5 years of experience in marketing or brand management.
• Proven ability to develop and execute marketing strategies.
• Strong knowledge of digital marketing, branding, engagement, and community building.
• Excellent analytical skills and data-driven decision making.
• Leadership experience managing a marketing team.

Aufgaben

• Collaborate with internal teams and external partners to develop compelling campaigns and strategies.
• Develop and execute a comprehensive annual marketing plan (ATL & BTL).
• Create marketing strategies that drive ROI beyond hard selling.
• Build and grow brand communities to boost loyalty and long-term value.
• Lead innovative marketing initiatives.
• Oversee brand consistency across all touchpoints.
• Develop targeted strategies for new product launches and brand integrations.
• Plan and execute store activations and events that drive sales.
• Measure marketing performance using key metrics and adjust accordingly.

Kenntnisse

Digital marketing

Brand management

Customer engagement

Community building

Analytical skills

Communication

Creative mindset

Leadership

Ausbildung

Bachelor’s degree in Marketing, Business, or Communications

Jobbeschreibung

We are looking for adynamic and results-driven Marketing Managerto lead strategic brand marketing initiatives, enhance customer engagement, and drive measurable business growth. If you are aproactive leader who thrives in a fast-paced environment and is passionate about developing impactful marketing strategies, this is the opportunity for you.

What You'll Do :

• Collaborate with internal teams and external partners to develop compelling content, campaigns, and promotional strategies that resonate with the target audience.
• Develop and execute a comprehensive annual marketing plan (ATL & BTL) to strengthen brand positioning and customer engagement.
• Createmarketing strategies that go beyond traditional hard-selling, ensuring measurable ROI.
• Build and grow brand communities (e.g., lifestyle, sports) with a focus on increasing customer loyalty and long-term value.
• Lead innovative marketing initiatives
• Oversee brand consistency across all touchpoints, ensuring that messaging, visuals, and experiences reflect the company’s values and identity.
• Develop targeted marketing strategies for new product launches, slow-moving items, and brand integrations.
• Plan and execute store activations and events that convert into increased sales and directly to customer traffic.
• Optimize marketing performance by measuring key metrics, evaluating the effectiveness of campaigns, and making data-driven decisions for continuous improvement.

What You’ll Need To Succeed :

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Minimum 5 years of experience in marketing, brand management, or related roles, preferably in the lifestyle, retail, or digital marketing industry.
• Proven experience in developing and executing marketing strategies that drive business growth.
• Strong knowledge of digital marketing, branding, customer engagement, and community building.
• Excellent analytical skills with the ability to measure and optimize marketing performance based on key metrics.
• Strong communication and collaboration skills, with experience working across teams and managing external partnerships.
• Creative and strategic mindset with the ability to innovate and implement unique marketing campaigns.
• Experience in event planning, influencer marketing, and omnichannel brand activation is a plus.
• Leadership experience in managing a marketing team and fostering a high-performance culture.

Time International is a Retail company in Indonesia with combinedcapabilities of retail, distribution, service and promotional in the industry.

CONNECT WITH US

HEAD OFFICE

Time International

Centennial Tower 28th Floor
Jalan Gatot Subroto kav.24-25
Jakarta 12930, Indonesia