Expansion Manager (+62 COFFEE)

Path Finder Investment; Jakarta Pusat; On-site; IDR 260,000,000 - 520,000,000; Full time

Job summary

Path Finder Investment in Jakarta is seeking a senior leader to drive market entry and expansion across 12 new outlets, with a focus on market research, local partnerships, and brand alignment. You will develop consumer personas, map catchment areas, assess rental economics, and coordinate with real estate, landlords, and mall management to secure sites.

Strong Bahasa Indonesia and English are essential. The role requires experience in retail expansion, coffee/food service, and delivering

Qualifications

• Bachelor’s degree in Business, Marketing, Economics, or related field.
• Manager level: at least 4 years of experience in FCB retail expansion, coffee chain, ǪSR, or lifestyle/hospitality brand.
• Assistant Manager level: at least 3 years experience with outlet rollout or business site development.
• Industry Advantage: experience with coffee chains, cafés, convenience FCB, or lifestyle retail (Possibly Fore Coffee).

Responsibilities

• Design and execute market research to identify target segments.
• Analyze consumer trends and pricing sensitivity.
• Conduct competitor benchmarking.
• Develop consumer personas for marketing alignment.
• Set local marketing strategies for each branch.
• Tailor brand positioning to local nuances.
• Identify and secure local partnerships for promotions.
• Explore B2B or event collaborations to boost footfall.
• Lead end-to-end branch expansion for 12 outlets in Jakarta.
• Map geo-demographics and high-potential areas.
• Evaluate rental economics, catchment size, purchasing power.
• Coordinate site acquisitions with real estate and landlords.
• Present monthly expansion reports to management.
• Provide data-driven recommendations.
• Assist with financial planning and branch models.
• Track post-launch performance and adjust strategy.
• Demonstrate strong negotiation and relationship-building.
• Communicate effectively in Bahasa Indonesia and English.
• Adapt to fast-paced multi-site operations.

Skills

Analytical

English proficiency

Bahasa Indonesia

Negotiation

Relationship-building

Data-driven

Education

Bachelor’s degree in Business, Marketing, Economics, or related field

Job description

- Design and execute market research studies to identify target audience segments by location, lifestyle, and consumption patterns.

- Analyze consumer trends (e.g., coffee culture preferences, dine-in vs takeaway behavior, pricing sensitivity).

- Conduct competitor benchmarking (menu, pricing, store concept, promotions)

- Develop consumer personas for marketing and product alignment.

2. Brand Development & Marketing Alignment

- Establish local marketing strategies with the consumer target of each branch.

- Ensure the brand positioning is consistent but tailored for local market nuances.

3. Strategic Partnerships

- Identify and secure local partnerships (office complexes, co-working spaces, universities) for location-based promotions.

- Explore B2B or event-based collaborations to boost footfall during the launch period.

4. Market Expansion & Site Development

- Lead the end-to-end branch expansion plan from feasibility to launch for 12 new outlets in Jakarta.

- Conduct geo-demographic mapping and identify high-potential trade areas based on consumer behavior, traffic flow, and competition.

- Evaluate rental economics, catchment size, and purchasing power to determine branch viability.

- Coordinate with real estate agents, landlords, and mall management for site acquisition and lease negotiations.

- Present monthly Marketing Strategies C Business expansion reports to management.

- Provide recommendations based on data-driven insights.

B. SUPPORTING ROLE

1. Assist Business G Financial Planning

- Working together with GM and Finance to build branch business models and financial forecasts for each location (CAPEX, OPEX, payback period).

- Collaborate with finance and operations teams to ensure ROI optimization.

- Track performance post-launch and adjust expansion strategy accordingly.

SOFT SKILLS:

Analytical, structured problem-solving, and comfortable with data.

Excellent negotiation and relationship-building skills (with landlords, agents, and partners).

Entrepreneurial mindset with bias for action and ownership.

Excellent communication in Bahasa Indonesia and English.

Comfort in fast-paced, multi-site FCB operations.

PREFERRED BACKGROUND

Education: Bachelor’s degree in Business, Marketing, Economics, or related field.

Experience:

Manager level: At least 4 years of experience in FCB retail expansion, coffee chain, ǪSR, or lifestyle/hospitality brand.

Assistant Manager level: At least 3 years experience with demonstrated exposure to outlet rollout or business site development.

Industry Advantage: Experience with coffee chains, cafés, convenience FCB, or lifestyle retail (Possibly Fore Coffee)

Relevant technical tools