Senior Business Associate

BukuWarung; Jakarta Pusat; On-site; IDR 40,000,000 - 65,000,000; Full time

Job summary

BukuWarung in Jakarta, Indonesia seeks a Strategy & Business Development leader to craft and execute go-to-market plans for new retail segments and regional markets. You will assess market size, analyze the competitive landscape, and build data-driven business cases for senior leadership.

Responsibilities include identifying partnerships to accelerate merchant growth, mapping workflows to remove inefficiencies, and driving cross-functional expansion initiatives across Indonesia with a focus on

Qualifications

• Experience with analytics and data-driven decision making.
• Ability to build business cases with market insights.
• Strong stakeholder management and communication in multiple languages.
• Experience in fintech, digital payments, or merchant-focused contexts is a plus.
• Demonstrated ability to design practical, scalable solutions.

Responsibilities

• Develop and execute go-to-market strategies for new retail segments and regional markets.
• Conduct market sizing, competitive analysis, and opportunity assessments.
• Build business cases and strategic recommendations for senior leadership.
• Identify and evaluate partnership opportunities to accelerate merchant growth.
• Audit and map Retail Sales workflows to surface inefficiencies and bottlenecks.
• Design process improvements to reduce time-to-close and boost productivity.
• Develop SOPs, playbooks, and operational frameworks across the business unit.
• Track and report on operational KPIs and propose corrective actions.
• Lead market research and feasibility studies for new geographies within Indonesia.
• Coordinate cross-functional rollout of expansion initiatives from planning to execution.
• Maintain pipeline of expansion opportunities and synthesize merchant insights.
• Support cross-functional alignment between Sales, Product, Operations, and Finance.

Skills

Analytical thinking

Structured thinking

Data analysis

Financial modelling

Business case development

Stakeholder management

Communication skills

Job description

What you’ll do:

Strategy & Business Development

• Develop and execute go-to-market strategies for entering new retail segments and regional markets

• Conduct market sizing, competitive landscape analysis, and opportunity assessments to guide business priorities

• Build business cases and strategic recommendations for senior leadership, backed by data and market insight

• Identify and evaluate potential partnership opportunities that can accelerate merchant growth

Operational Efficiency

• Audit and map existing Retail Sales workflows to surface inefficiencies, bottlenecks, and redundancies

• Design and implement process improvements that reduce time-to-close, improve sales team productivity, and enhance merchant experience

• Develop SOPs, playbooks, and operational frameworks to standardize best practices across the business unit

• Track and report on operational KPIs, flagging risks early and proposing corrective actions

Market Expansion

• Lead market research and feasibility studies for new geographies and merchant segments within Indonesia

• Work cross-functionally to coordinate the rollout of expansion initiatives from planning through execution

• Build and maintain a pipeline of expansion opportunities, tracking milestones and outcomes

• Gather and synthesize on-the-ground merchant insights to inform product and commercial decisions

Cross-functional & Stakeholder Management

• Serve as the connective tissue between Sales, Product, Operations, and Finance to align business priorities

• Prepare high-quality presentations, memos, and reports for business unit leadership and company-level reviews

• Support and mentor junior business team members on analytical frameworks and project execution

What we’re looking for:

• 4–7 years of experience in business development, strategy, management consulting, or operations — preferably in a tech startup, fintech, or high-growth environment

• Demonstrated ability to identify business problems and design practical, scalable solutions — not just surface insights

• Strong analytical and structured thinking skills; comfortable with data, financial modelling, and building business cases

• Experience working in or with a sales business unit, ideally in retail, FMCG, or merchant-facing contexts

• Excellent stakeholder management and communication skills in both Bahasa Indonesia and English

• Self-starter with high ownership, low ego, and a bias for action

• Experience in fintech, digital payments, or MSME-focused products in Southeast Asia