Education Brand Marketing Lead - Data-Driven Campaigns

Seven-Retail Group; Jakarta Pusat; On-site; IDR 300,000,000 - 420,000,000; Full time

Job summary

Seven Retail is actively seeking a Brand Marketing Manager - Education to lead integrated campaigns that boost awareness and student acquisition across its education vertical. You will drive brand strategy, ensure consistent messaging, and guide cross-functional teams to deliver impactful campaigns.

The role requires 5+ years in brand marketing, deep understanding of market research, and proficiency in analytics tools to inform strategy and reporting.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications or related field.
• Minimum 5 years of experience in Brand Marketing or Marketing Communications.
• Proven track record of delivering measurable brand campaigns.

Responsibilities

• Develop and execute integrated brand marketing strategies to increase awareness and student acquisition.
• Lead brand management to ensure consistent messaging, visual identity, and brand experience across channels.
• Conduct market research, competitor analysis, and consumer insights to identify growth opportunities.
• Collaborate with Sales, Academic, Digital Marketing, and Creative teams to deliver cohesive campaigns.
• Oversee planning and production of marketing content across digital, social, and offline channels.
• Monitor campaign performance and analyze metrics to drive data-informed strategies.

Skills

Brand marketing

Stakeholder management

Market research

Cross-functional collaboration

Data-driven decision making

Education

Bachelor's degree in Marketing, Business Administration, Communications

Tools

Google Analytics

Looker Studio

Google Workspace

Microsoft Office

Job description

Seven Retail is actively seeking a Brand Marketing Manager - Education to lead integrated campaigns that boost awareness and student acquisition across its education vertical. You will drive brand strategy, ensure consistent messaging, and guide cross-functional teams to deliver impactful campaigns.

The role requires 5+ years in brand marketing, deep understanding of market research, and proficiency in analytics tools to inform strategy and reporting.