Brand Marketing Manager - Education

Seven Retail; Jakarta Pusat; On-site; IDR 300,000,000 - 420,000,000; Full time

Job summary

Seven Retail is actively seeking a Brand Marketing Manager - Education to lead integrated campaigns that boost awareness and student acquisition across its education vertical. You will drive brand strategy, ensure consistent messaging, and guide cross-functional teams to deliver impactful campaigns.

The role requires 5+ years in brand marketing, deep understanding of market research, and proficiency in analytics tools to inform strategy and reporting.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications or related field.
• Minimum 5 years of experience in Brand Marketing or Marketing Communications.
• Proven track record of delivering measurable brand campaigns.

Responsibilities

• Develop and execute integrated brand marketing strategies to increase awareness and student acquisition.
• Lead brand management to ensure consistent messaging, visual identity, and brand experience across channels.
• Conduct market research, competitor analysis, and consumer insights to identify growth opportunities.
• Collaborate with Sales, Academic, Digital Marketing, and Creative teams to deliver cohesive campaigns.
• Oversee planning and production of marketing content across digital, social, and offline channels.
• Monitor campaign performance and analyze metrics to drive data-informed strategies.

Skills

Brand marketing

Stakeholder management

Market research

Cross-functional collaboration

Data-driven decision making

Education

Bachelor's degree in Marketing, Business Administration, Communications

Tools

Google Analytics

Looker Studio

Google Workspace

Microsoft Office

Job description

Our Company

Founded in 2020, Seven Retail is a House of Brands focused on making quality lifestyle services more accessible. With over 200 centers and growing, we operate across F&B, Education, Healthcare, and Lifestyle Services.

We are on a mission to make increasingly higher quality, premium lifestyle services accessible to everyone, helping people get more out of their paycheck so everybody can experience a higher standard of living.

Ready to take the next step in your career? Join us as a Brand Marketing Manager - Education and discover what you can achieve at Seven Retail. Read on to learn more!

Your Day-to-Day

• Develop and execute integrated brand marketing strategies and campaigns to increase brand awareness, strengthen market positioning, and drive student acquisition.
• Lead brand management initiatives by ensuring consistent messaging, visual identity, and brand experience across all online and offline marketing channels.
• Conduct market research, competitor analysis, and consumer insight studies to identify growth opportunities and optimize brand strategy.
• Collaborate with cross-functional teams, including Sales, Academic, Digital Marketing, and Creative, to deliver cohesive and impactful marketing campaigns.
• Oversee the planning and production of marketing content across digital, social media, and offline channels to support business and brand objectives.
• Monitor campaign performance, analyze key marketing metrics, and recommend data-driven strategies to improve brand impact and marketing effectiveness.

What We're Looking For

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field, with excellent communication, presentation, and stakeholder management skills.
• Minimum 5 years of experience in Brand Marketing, Marketing Communications, or a related role, preferably within the education or service industry.
• Proven track record of developing and executing integrated brand campaigns that deliver measurable business and brand outcomes.
• Strong understanding of brand strategy, consumer behavior, market research, and competitive analysis, with the ability to translate insights into actionable initiatives.
• Experience collaborating with cross-functional teams and managing multiple marketing projects in a dynamic, fast-paced environment.
• Proficiency with marketing analytics, presentation, and collaboration tools (e.g., Google Analytics, Looker Studio, Google Workspace, Microsoft Office, or similar platforms) to support reporting and strategic decision-making.