E?Commerce & Shopee Ads Specialist: Performance Marketing Pro

Katamata Group; Jawa Barat; On-site; IDR 600,000,000 - 1,000,000,000; Full time

Benefits offered by this job

Competitive salary

Stock options

Health insurance

Career development

Modern office

Flexible hours

Job summary

Katamata Group in Depok, West Java is seeking a Performance Marketing Lead who will design, implement, and optimize paid acquisition campaigns across search, social, and display to drive user growth and revenue.

The ideal candidate has 6+ years in performance marketing, mastery of Google Ads and Facebook Ads Manager, strong analytics, and a hands-on approach to testing and budgeting. You will collaborate with product and data teams to ensure accurate tracking and scalable campaigns.

Qualifications

• Minimum 6 years hands-on experience in performance marketing.
• Strong emphasis on paid acquisition channels.
• Experience managing large budgets (millions of IDR).
• Proficiency with Google Ads, Facebook Ads Manager, and other major platforms.
• Experience with analytics tools (GA, Adobe Analytics).
• Knowledge of CRO and A/B testing methodologies.

Responsibilities

• Develop and execute data-driven performance marketing strategies across paid channels.
• Manage and optimize large advertising budgets for ROI.
• Conduct A/B tests on creatives, landing pages, and bidding.
• Monitor KPIs such as CPA, ROAS, CTR, and conversions daily.
• Collaborate with creative and product teams for tracking and attribution.
• Forecast campaign performance and budget allocation.

Skills

Performance marketing

Budget management

A/B testing

Google Ads

Facebook Ads

Analytics

CRO

Data analysis

Campaign optimization

Team collaboration

Education

Bachelor's degree in Marketing

Bachelor's degree in Economics

Bachelor's degree in Statistics

Tools

Google Analytics

Adobe Analytics

Job description

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About the Role

Our client, a fast-paced technology startup, is seeking a highly analytical and results-oriented Performance Marketing Lead to spearhead their customer acquisition efforts in Depok, West Java. This crucial role will be responsible for designing, implementing, and optimizing paid acquisition campaigns across multiple digital channels to drive significant user growth and revenue. The ideal candidate will have a deep understanding of performance metrics, A/B testing, and budget management, with a proven ability to scale successful campaigns. You will be at the forefront of our client's growth strategy, making data-driven decisions to ensure maximum return on investment. This is an exciting opportunity to join a forward-thinking company that values innovation and offers a dynamic work environment. We are looking for a strategic thinker with a hands-on approach to campaign execution and optimization.

Key Responsibilities

• Develop and execute data-driven performance marketing strategies across paid search, paid social, display advertising, and other relevant channels.
• Manage and optimize significant advertising budgets for maximum ROI, constantly seeking efficiencies and opportunities for scaling.
• Conduct rigorous A/B testing on ad creatives, landing pages, targeting parameters, and bidding strategies to improve campaign performance.
• Monitor key performance indicators (KPIs) daily, including CPA, ROAS, CTR, conversion rates, and customer lifetime value.
• Analyze campaign performance data and provide detailed reports with actionable insights to stakeholders.
• Collaborate with creative teams to develop compelling ad copy and visuals that resonate with target audiences.
• Identify and test new marketing channels and platforms to expand customer reach.
• Stay abreast of industry trends, emerging platforms, and best practices in performance marketing.
• Work closely with product and data teams to ensure seamless tracking and attribution.
• Develop forecasting models for campaign performance and budget allocation.

Requirements

• Bachelor's degree in Marketing, Economics, Statistics, or a related quantitative field.
• Minimum of 6 years of hands-on experience in performance marketing, with a strong emphasis on paid acquisition channels.
• Demonstrated success in managing large budgets (millions of IDR) and delivering measurable results (e.g., CPA, ROAS).
• Expertise in Google Ads, Facebook Ads Manager, and other major ad platforms.
• Proficiency in analytics tools such as Google Analytics, Adobe Analytics, or similar.
• Strong understanding of conversion rate optimization (CRO) principles and A/B testing methodologies.
• Excellent analytical and problem-solving skills with a keen eye for detail.
• Ability to translate complex data into clear, concise, and actionable recommendations.
• Strong project management and organizational skills.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
• Experience working in a startup or fast-paced tech environment is highly preferred.
• Based in or willing to commute to Depok, West Java.

Benefits

• Competitive salary and performance-based bonuses.
• Stock options in a rapidly growing startup.
• Comprehensive health insurance coverage.
• Opportunities for rapid career advancement and professional development.
• A collaborative and innovative work culture.
• Modern office space in Depok, West Java.
• Flexible working hours where applicable.
• Chance to make a significant impact on a burgeoning company.