E‑Commerce Performance & Data Analytics Lead

Beiersdorf

Indonesia

On-site

IDR 360,000,000 - 600,000,000

Full time

2 days ago

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Job summary

Beiersdorf Indonesia is seeking a senior analytics-driven leader to own end-to-end eCommerce performance across marketplaces and digital channels. You will develop dashboards and KPI frameworks to drive commercial decision-making, and generate actionable insights to identify growth opportunities and mitigate risks.

The role requires strong expertise in on- and off-platform media, full-funnel marketing, and advanced analytics tools (GA4, Looker Studio, Power BI).

Qualifications

Bachelor’s degree in Digital Marketing, Media, E-commerce, Business, or a related field.
Minimum 6 years of relevant experience in an agency, FMCG industry, or e-commerce environment.
Proven experience in eCommerce Performance Marketing across on-platform and off-platform media.
Strong understanding of full-funnel marketing strategies from awareness to conversion.
Hands-on experience with analytics tools (GA4, Looker Studio, Power BI, etc.).
Growth mindset with adaptability in a fast-paced, high-growth environment.
Solid business acumen with understanding of eCommerce models, drivers, and customer journeys.
Excellent stakeholder management and cross-functional leadership skills.

Responsibilities

Own end-to-end eCommerce performance management across marketplaces and digital channels.
Develop dashboards, KPI frameworks, and BI reports to drive commercial decisions.
Generate actionable insights to identify growth opportunities and mitigate risks.
Lead performance marketing analytics across the consumer journey, optimizing ROI.
Drive marketplace and digital shelf excellence through analytics on visibility, content, pricing, and promotions.
Automate reporting and integrate data from multiple sources to improve efficiency.
Support business planning, forecasting, and investment decisions through predictive analytics.
Manage performance marketing investments while partnering with cross-functional teams and external partners.
Potential responsibility for multiple SEA markets including Indonesia and Philippines or Vietnam.