E‑Commerce Growth & Analytics Manager

Beiersdorf AG

Jakarta Pusat

On-site

IDR 300,000,000 - 420,000,000

Full time

8 days ago

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Job summary

Beiersdorf AG is seeking a senior Ecommerce Performance Marketing lead to own end‑to‑end performance across marketplaces, omnichannel and digital channels. You will build dashboards and BI reports to drive commercial decisions and generate actionable growth insights.

You will manage on/off‑platform media, optimize the full funnel, and collaborate with cross‑functional teams across Southeast Asia, including Indonesia, Philippines or Vietnam, to deliver measurable business results.

Qualifications

Bachelor's degree in Digital Marketing, Media, E-commerce, Business, or related field with a minimum of 6 years of relevant experience in an agency, FMCG or e-commerce environment.
Proven experience in ecommerce performance marketing across on-platform and off-platform media.
Strong understanding of full‑funnel marketing strategies and customer journeys.
Data-driven with hands‑on experience using analytics and BI tools such as GA4, Looker Studio, Power BI.
Growth mindset, agility and adaptability in a fast‑paced, high‑growth environment.
Strong business acumen with knowledge of ecommerce models and commercial drivers.
Excellent stakeholder management and cross‑functional leadership.

Responsibilities

Own end-to-end eCommerce performance management across marketplaces, omnichannel, reseller, and emerging digital commerce channels.
Develop dashboards, KPI frameworks, and business intelligence reports to drive commercial decision-making and performance visibility.
Generate actionable insights to identify growth opportunities, optimize business performance, and mitigate risks.
Lead performance marketing analytics across the full consumer journey, optimizing media effectiveness, ROI, and conversion.
Drive marketplace and digital shelf excellence through analytics on search visibility, content, assortment, pricing, promotions, and conversion.
Automate reporting and integrate data from multiple sources to improve efficiency, accuracy, and reporting governance.
Support business planning, forecasting, and investment decisions through predictive analytics and scenario modeling.
Manage performance marketing and data investments while partnering with cross-functional teams and external partners to deliver sustainable business growth.
Potential responsibility for multiple Southeast Asian markets, including Indonesia (Country Big Bet) and Philippines and/or Vietnam (Brilliant Basics).