E-Commerce Performance Marketing & Data Manager

PT Beiersdorf Indonesia; Jakarta Utara; On-site; IDR 400,000,000 - 700,000,000; Full time

Job summary

Beiersdorf Indonesia is seeking an E-Commerce Performance Marketing & Data Manager to own end-to-end performance across marketplaces and digital channels. You will develop dashboards, KPI frameworks, and BI reports to drive commercial decisions, while generating actionable insights to grow revenue and reduce risks.

The role requires at least 6 years in digital marketing or e-commerce, with hands-on experience in GA4, Looker Studio, and Power BI.

Qualifications

• Bachelor’s degree in digital marketing, media, e-commerce, or related field.
• Minimum 6 years of relevant experience in agency, FMCG, or e-commerce sector.
• Proven experience in eCommerce performance marketing including on-platform and off-platform media.

Responsibilities

• Own end-to-end eCommerce performance management across marketplaces and digital channels.
• Develop dashboards, KPI frameworks, and BI reports to drive decision-making.
• Lead performance marketing analytics across the full consumer journey to optimize ROI.
• Drive marketplace and digital shelf excellence through analytics on visibility, content, pricing, and promotions.
• Automate reporting and integrate data from multiple sources for accuracy and governance.
• Support forecasting, planning, and scenario modeling with predictive analytics.

Skills

Analytics & BI

GA4

Looker Studio

Power BI

Cross-functional Leadership

E-commerce Strategy

Education

Bachelor's degree in Digital Marketing / E-commerce

Tools

GA4 (Google Analytics 4)

Looker Studio

Power BI

Job description

E-Commerce Performance Marketing & Data Manager

• Own end-to-end eCommerce performance management across marketplaces, omnichannel, reseller, and emerging digital commerce channels.
• Develop dashboards, KPI frameworks, and business intelligence reports to drive commercial decision-making and performance visibility.
• Generate actionable insights to identify growth opportunities, optimize business performance, and mitigate risks.
• Lead performance marketing analytics across the full consumer journey, optimizing media effectiveness, ROI, and conversion.
• Drive marketplace and digital shelf excellence through analytics on search visibility, content, assortment, pricing, promotions, and conversion.
• Automate reporting and integrate data from multiple sources to improve efficiency, accuracy, and reporting governance.
• Support business planning, forecasting, and investment decisions through predictive analytics and scenario modeling.
• Manage performance marketing and data investments while partnering with cross-functional teams and external partners to deliver sustainable business growth.
• Potential responsibility for multiple Southeast Asian markets, including:
• Indonesia (Country Big Bet)
• Philippines and/or Vietnam (Brilliant Basics)
• Bachelor's degree in Digital Marketing, Media, E-commerce, Business, or a related field, with a minimum of 6years of relevant experience in an agency, FMCG Industry, or e-commerce environment.
• Proven experience in eCommerce Performance Marketing, including both:
  • On-platform media: Search optimization, affiliate marketing, onsite display advertising, and marketplace media solutions.
  • Off-platform media: Digital advertising across Google, Meta, TikTok, and other relevant platforms.
• Strong understanding of full-funnel marketing strategies, spanning awareness, consideration, and conversion objectives.
• Highly data-driven, with hands-on experience using analytics and business intelligence tools such as Google Analytics (GA4), Looker Studio (Google Data Studio), Power BI, or similar platforms. Ability to transform complex data into actionable insights and compelling business recommendations.
• Demonstrates a growth mindset, agility, and adaptability, with a strong willingness to learn and thrive in a fast-paced, high-growth, and constantly evolving business environment.
• Strong business acumen with a solid understanding of eCommerce business models, commercial drivers, customer journeys, and operational workflows.
• Excellent stakeholder management and project leadership skills, with a proven track record of successfully leading cross-functional initiatives and delivering measurable business outcomes.

Unlock job insights

Hirer responsiveness Salary match Number of applicants

Health & Beauty Retail 101-1,000 employees

Beiersdorf is known for its leading international skin care brands, including NIVEA, Hansaplast / Elastoplast, Eucerin, La Prairie, 8x4 and labello . Our sales performance has been exceptional over recent years. To maintain this growth we offer broad responsibilities and challenging tasks, enabling our people to raise the bar in all fields of our business – everyday from the start.

WHY WORK with BEIERSDORF?

FOCUSED, FAST & FLEXIBLE, LEAN & EFFICIENT

Help shape our company and enjoy responsibility! We have a clear goal: We will be the first skin care brand in our relevant categories and markets. Contribute to our growth and work for a leading company – challenge the status quo and raise the bar in all fields of our business!

We Are Skin Care

For over 130 years, we have been dedicated ourselves to meeting our consumers' individual needs and are considered to be the inventors of modern skin care. Our research and development expertise, innovative products and strong brands are the reasons for our success.

Closest to Markets

Developing innovative products for new markets means responding to both global trends and the wishes of local consumers. We do this all over the world.

Our Values

We believe in an open, integrative corporate culture that encourages high performance, and employees who take responsibility and think like entrepreneurs.

Beiersdorf is known for its leading international skin care brands, including NIVEA, Hansaplast / Elastoplast, Eucerin, La Prairie, 8x4 and labello . Our sales performance has been exceptional over recent years. To maintain this growth we offer broad responsibilities and challenging tasks, enabling our people to raise the bar in all fields of our business – everyday from the start.

WHY WORK with BEIERSDORF?

FOCUSED, FAST & FLEXIBLE, LEAN & EFFICIENT

Help shape our company and enjoy responsibility! We have a clear goal: We will be the first skin care brand in our relevant categories and markets. Contribute to our growth and work for a leading company – challenge the status quo and raise the bar in all fields of our business!

We Are Skin Care

For over 130 years, we have been dedicated ourselves to meeting our consumers' individual needs and are considered to be the inventors of modern skin care. Our research and development expertise, innovative products and strong brands are the reasons for our success.

Closest to Markets

Developing innovative products for new markets means responding to both global trends and the wishes of local consumers. We do this all over the world.

Our Values

We believe in an open, integrative corporate culture that encourages high performance, and employees who take responsibility and think like entrepreneurs.