E-Commerce Performance Marketing & Data Manager

Beiersdorf AG; Jakarta Pusat; On-site; IDR 300,000,000 - 420,000,000; Full time

Job summary

Beiersdorf AG is seeking a senior Ecommerce Performance Marketing lead to own end‑to‑end performance across marketplaces, omnichannel and digital channels. You will build dashboards and BI reports to drive commercial decisions and generate actionable growth insights.

You will manage on/off‑platform media, optimize the full funnel, and collaborate with cross‑functional teams across Southeast Asia, including Indonesia, Philippines or Vietnam, to deliver measurable business results.

Qualifications

• Bachelor's degree in Digital Marketing, Media, E-commerce, Business, or related field with a minimum of 6 years of relevant experience in an agency, FMCG or e-commerce environment.
• Proven experience in ecommerce performance marketing across on-platform and off-platform media.
• Strong understanding of full‑funnel marketing strategies and customer journeys.
• Data-driven with hands‑on experience using analytics and BI tools such as GA4, Looker Studio, Power BI.
• Growth mindset, agility and adaptability in a fast‑paced, high‑growth environment.
• Strong business acumen with knowledge of ecommerce models and commercial drivers.
• Excellent stakeholder management and cross‑functional leadership.

Responsibilities

• Own end-to-end eCommerce performance management across marketplaces, omnichannel, reseller, and emerging digital commerce channels.
• Develop dashboards, KPI frameworks, and business intelligence reports to drive commercial decision-making and performance visibility.
• Generate actionable insights to identify growth opportunities, optimize business performance, and mitigate risks.
• Lead performance marketing analytics across the full consumer journey, optimizing media effectiveness, ROI, and conversion.
• Drive marketplace and digital shelf excellence through analytics on search visibility, content, assortment, pricing, promotions, and conversion.
• Automate reporting and integrate data from multiple sources to improve efficiency, accuracy, and reporting governance.
• Support business planning, forecasting, and investment decisions through predictive analytics and scenario modeling.
• Manage performance marketing and data investments while partnering with cross-functional teams and external partners to deliver sustainable business growth.
• Potential responsibility for multiple Southeast Asian markets, including Indonesia (Country Big Bet) and Philippines and/or Vietnam (Brilliant Basics).

Skills

Ecommerce marketing

On-platform media

Off-platform media

Full-funnel marketing

Analytics tools

GA4 Looker Power BI

Stakeholder management

Cross-functional leadership

Education

Bachelor's degree in Digital Marketing or related field

Tools

GA4

Looker Studio

Power BI

Job description

Your Tasks

• Own end-to-end eCommerce performance management across marketplaces, omnichannel, reseller, and emerging digital commerce channels.
• Develop dashboards, KPI frameworks, and business intelligence reports to drive commercial decision-making and performance visibility.
• Generate actionable insights to identify growth opportunities, optimize business performance, and mitigate risks.
• Lead performance marketing analytics across the full consumer journey, optimizing media effectiveness, ROI, and conversion.
• Drive marketplace and digital shelf excellence through analytics on search visibility, content, assortment, pricing, promotions, and conversion.
• Automate reporting and integrate data from multiple sources to improve efficiency, accuracy, and reporting governance.
• Support business planning, forecasting, and investment decisions through predictive analytics and scenario modeling.
• Manage performance marketing and data investments while partnering with cross-functional teams and external partners to deliver sustainable business growth.
• Potential responsibility for multiple Southeast Asian markets, including:

• • Indonesia (Country Big Bet)
  • Philippines and/or Vietnam (Brilliant Basics)

Your Profile

• Bachelor's degree in Digital Marketing, Media, E-commerce, Business, or a related field, with a minimum of 6years of relevant experience in an agency, FMCG Industry, or e-commerce environment.

• Proven experience in eCommerce Performance Marketing, including both:
  • On-platform media: Search optimization, affiliate marketing, onsite display advertising, and marketplace media solutions.
  • Off-platform media: Digital advertising across Google, Meta, TikTok, and other relevant platforms.

• Strong understanding of full‑funnel marketing strategies, spanning awareness, consideration, and conversion objectives.
• Highly data-driven, with hands‑on experience using analytics and business intelligence tools such as Google Analytics (GA4), Looker Studio (Google Data Studio), Power BI, or similar platforms. Ability to transform complex data into actionable insights and compelling business recommendations.
• Demonstrates a growth mindset, agility, and adaptability, with a strong willingness to learn and thrive in a fast‑paced, high‑growth, and constantly evolving business environment.
• Strong business acumen with a solid understanding of eCommerce business models, commercial drivers, customer journeys, and operational workflows.
• Excellent stakeholder management and project leadership skills, with a proven track record of successfully leading cross‑functional initiatives and delivering measurable business outcomes.

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well‑known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.