E-Commerce Performance Marketing & Data Manager

Beiersdorf; Indonesia; On-site; IDR 360,000,000 - 600,000,000; Full time

Job summary

Beiersdorf Indonesia is seeking a senior analytics-driven leader to own end-to-end eCommerce performance across marketplaces and digital channels. You will develop dashboards and KPI frameworks to drive commercial decision-making, and generate actionable insights to identify growth opportunities and mitigate risks.

The role requires strong expertise in on- and off-platform media, full-funnel marketing, and advanced analytics tools (GA4, Looker Studio, Power BI).

Qualifications

• Bachelor’s degree in Digital Marketing, Media, E-commerce, Business, or a related field.
• Minimum 6 years of relevant experience in an agency, FMCG industry, or e-commerce environment.
• Proven experience in eCommerce Performance Marketing across on-platform and off-platform media.
• Strong understanding of full-funnel marketing strategies from awareness to conversion.
• Hands-on experience with analytics tools (GA4, Looker Studio, Power BI, etc.).
• Growth mindset with adaptability in a fast-paced, high-growth environment.
• Solid business acumen with understanding of eCommerce models, drivers, and customer journeys.
• Excellent stakeholder management and cross-functional leadership skills.

Responsibilities

• Own end-to-end eCommerce performance management across marketplaces and digital channels.
• Develop dashboards, KPI frameworks, and BI reports to drive commercial decisions.
• Generate actionable insights to identify growth opportunities and mitigate risks.
• Lead performance marketing analytics across the consumer journey, optimizing ROI.
• Drive marketplace and digital shelf excellence through analytics on visibility, content, pricing, and promotions.
• Automate reporting and integrate data from multiple sources to improve efficiency.
• Support business planning, forecasting, and investment decisions through predictive analytics.
• Manage performance marketing investments while partnering with cross-functional teams and external partners.
• Potential responsibility for multiple SEA markets including Indonesia and Philippines or Vietnam.

Skills

eCommerce performance marketing

GA4

Looker Studio

Power BI

Full-funnel marketing

Data-driven decisions

Stakeholder management

Education

Bachelor’s degree in Digital Marketing, E-commerce, or related field

Tools

Google Analytics GA4

Looker Studio

Power BI

Job description

Your Tasks

• Own end-to-end eCommerce performance management across marketplaces, omnichannel, reseller, and emerging digital commerce channels.
• Develop dashboards, KPI frameworks, and business intelligence reports to drive commercial decision-making and performance visibility.
• Generate actionable insights to identify growth opportunities, optimize business performance, and mitigate risks.
• Lead performance marketing analytics across the full consumer journey, optimizing media effectiveness, ROI, and conversion.
• Drive marketplace and digital shelf excellence through analytics on search visibility, content, assortment, pricing, promotions, and conversion.
• Automate reporting and integrate data from multiple sources to improve efficiency, accuracy, and reporting governance.
• Support business planning, forecasting, and investment decisions through predictive analytics and scenario modeling.
• Manage performance marketing and data investments while partnering with cross-functional teams and external partners to deliver sustainable business growth.
• Potential responsibility for multiple Southeast Asian markets, including:
  • Indonesia (Country Big Bet)
  • Philippines and/or Vietnam (Brilliant Basics)

Your Profile

• Bachelor's degree in Digital Marketing, Media, E-commerce, Business, or a related field, with a minimum of 6 years of relevant experience in an agency, FMCG Industry, or e-commerce environment.
• Proven experience in eCommerce Performance Marketing, including both:
  • On-platform media: Search optimization, affiliate marketing, onsite display advertising, and marketplace media solutions.
  • Off-platform media: Digital advertising across Google, Meta, TikTok, and other relevant platforms.
• Strong understanding of full-funnel marketing strategies, spanning awareness, consideration, and conversion objectives.
• Highly data-driven, with hands-on experience using analytics and business intelligence tools such as Google Analytics (GA4), Looker Studio (Google Data Studio), Power BI, or similar platforms. Ability to transform complex data into actionable insights and compelling business recommendations.
• Demonstrates a growth mindset, agility, and adaptability, with a strong willingness to learn and thrive in a fast-paced, high-growth, and constantly evolving business environment.
• Strong business acumen with a solid understanding of eCommerce business models, commercial drivers, customer journeys, and operational workflows.
• Excellent stakeholder management and project leadership skills, with a proven track record of successfully leading cross-functional initiatives and delivering measurable business outcomes.

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.