E-Commerce Manager

PT. KOPI BINTANG INDONESIA; Jakarta Utara; On-site; IDR 240,000,000 - 420,000,000; Full time

Job summary

PT. KOPI BINTANG INDONESIA (TOMORO COFFEE) is seeking an experienced E-commerce Manager / Channel Manager to drive TOMORO Coffee’s online sales across Indonesian platforms.

You will own channel strategies, optimize listings, promotions, and budgets while coordinating with Marketing, CRM, Product, SCM, Finance, and Operations for seamless campaigns. You will lead daily storefront operations on TOMORO App, TikTok Shop, Shopee, GrabFood, and GoFood, and identify growth opportunities through market

Qualifications

• Bachelor’s degree in Marketing/Business/E-Commerce or related field.
• 3–5 years in E-Commerce, Channel Management, or Digital Marketing.
• Experience in the F&B industry.
• Proven experience managing e-commerce and food delivery platforms (Tomoro App, TikTok Shop, Shopee, GrabFood, GoFood).
• Strong understanding of e-commerce operations, sales strategy, promotions, and channel management.
• Strong analytical skills and ability to use data to drive strategy.
• Experience in managing campaigns, promotions, and channel budgets.
• Good communication, negotiation, and cross-functional collaboration skills.
• Target-oriented, proactive, and able to work in a fast-paced environment.

Responsibilities

• Develop and execute e-commerce strategies to achieve sales targets across online channels.
• Manage daily operations of e-commerce platforms including TOMORO App and major marketplaces.
• Develop channel-specific sales, promotions, and campaign strategies.
• Plan and manage online promotions, vouchers, discounts, bundles, and other programs.
• Monitor key e-commerce metrics like GMV, sales, conversion, traffic, AOV, ROI.
• Optimize product listings, pricing, and storefront visibility for better conversion.
• Collaborate with Marketing, Digital, CRM, Product, SCM, Finance, and Operations for campaigns.
• Coordinate with platforms, agencies, and partners to maximize opportunities.
• Monitor competitor activity and market trends for growth opportunities.
• Manage budgets and ensure ROI alignment with business goals.
• Prepare channel performance reports and insights for management.
• Identify operational issues and propose improvements to enhance customer purchase experience.

Skills

E-commerce management

Channel management

Digital marketing

F&B experience

Campaign management

Analytical skills

Negotiation

Cross-functional collaboration

Sales strategy

Education

Bachelor's degree in Marketing, Business, E-Commerce, or related field

Tools

Tomoro App

TikTok Shop

Shopee

GrabFood

GoFood

Job description

Job Requirements – E-Commerce Manager / Channel Manager

1. Bachelor’s degree in Marketing, Business, E-Commerce, or a related field.
2. Minimum 3-5 years of experience in E-Commerce, Channel Management, or Digital Marketing.
3. Experience in the F&B industry is required.
4. Proven experience managing e-commerce and food delivery platforms such as Tomoro App, TikTok Shop, Shopee, GrabFood, GoFood, etc.
5. Strong understanding of e-commerce operations, sales strategy, promotions, and channel management.
6. Strong analytical skills and ability to use sales and channel performance data to develop strategies.
7. Experience in managing campaigns, promotions, and channel budgets.
8. Good communication, negotiation, and cross-functional collaboration skills.
9. Target-oriented, proactive, and able to work in a fast-paced environment.

Job Description – E-Commerce Manager / Channel Manager

Responsible for managing and developing TOMORO's e-commerce channels to drive sales, improve channel performance, and maximize customer acquisition and conversion across online platforms.

Key Responsibilities:

1. 1. Develop and execute e-commerce strategies to achieve sales and business targets across online channels.
2. 2. Manage daily operations and performance of e-commerce platforms, including TOMORO App, TikTok Shop, Shopee, GrabFood, GoFood, and other relevant channels.
3. 3. Develop channel-specific sales, promotion, and campaign strategies based on customer behavior and platform trends.
4. 4. Plan and manage online promotions, vouchers, discounts, bundles, and other commercial programs to drive sales.
5. 5. Monitor and analyze key e-commerce metrics, including GMV, sales, conversion rate, traffic, AOV, and ROI.
6. 6. Optimize product listings, pricing, promotions, and storefront visibility to improve conversion.
7. 7. Work closely with Marketing, Digital, CRM, Product, SCM, Finance, and Operations teams to ensure smooth campaign and product execution.
8. 8. Coordinate with e-commerce platforms, agencies, and external partners to maximize channel opportunities.
9. 9. Monitor competitor activities, market trends, and platform developments to identify new growth opportunities.
10. 10. Manage e-commerce budgets and ensure spending is aligned with business objectives and ROI targets.
11. 11. Prepare regular channel performance reports and business insights for management.
12. 12. Identify operational issues and develop solutions to improve the overall customer purchasing experience.

PT. KOPI BINTANG INDONESIA (TOMORO COFFEE)

A start-up company engaged in coffee retail that will focus on coffee shops under the name TOMORO Coffee.

The founder of TOMORO has travelled across the world for years and has been to over 30 countries including Southeast Asia, South Asia, the Middle East, North Africa, and the Americas. This enabled him to deeply feel people’s passion for coffee culture from different countries, races, and occupations.

Our founder strives to pursue the ultimate passion for coffee and quality living by creating unique coffee humanities for TOMORO, ultimately introducing the ‘coffee culture’ to every corner of the world, and letting every customer enjoys a worthy cup of good coffee.

The name TOMORO refers to “tomorrow“, and it means “embrace the goodness and yearn for tomorrow”. This is the original aspiration of TOMORO, strive to make every good cup of coffee with heart and encourage everyone to follow their heart bravely, feel the life with heart while yearning for tomorrow.

Currently we already have 180 stores throughout Indonesia, since our first store opening in Landmark Pluit Jakarta on August 2022. We are ready to expand globally and soon will be open in Shanghai China, Singapore and Phillipines.

PT. KOPI BINTANG INDONESIA (TOMORO COFFEE)

A start-up company engaged in coffee retail that will focus on coffee shops under the name TOMORO Coffee.

The founder of TOMORO has travelled across the world for years and has been to over 30 countries including Southeast Asia, South Asia, the Middle East, North Africa, and the Americas. This enabled him to deeply feel people’s passion for coffee culture from different countries, races, and occupations.

Our founder strives to pursue the ultimate passion for coffee and quality living by creating unique coffee humanities for TOMORO, ultimately introducing the ‘coffee culture’ to every corner of the world, and letting every customer enjoys a worthy cup of good coffee.

The name TOMORO refers to “tomorrow“, and it means “embrace the goodness and yearn for tomorrow”. This is the original aspiration of TOMORO, strive to make every good cup of coffee with heart and encourage everyone to follow their heart bravely, feel the life with heart while yearning for tomorrow.

Currently we already have 180 stores throughout Indonesia, since our first store opening in Landmark Pluit Jakarta on August 2022. We are ready to expand globally and soon will be open in Shanghai China, Singapore and Phillipines.