Digital Media Specialist

PT. KARAWANG OUTLET MALL; Jawa Barat; On-site; IDR 120,000,000 - 180,000,000; Full time

Job summary

PT. KARAWANG OUTLET MALL is seeking a proactive Social Media Manager to plan and execute campaigns across major platforms. You will craft engaging short-form content and coordinate with tenants, influencers, agencies, and internal teams to maintain brand consistency.

You will develop copy for multiple channels, monitor performance, and deliver data-driven insights, while staying ahead of digital trends and new formats.

Qualifications

• Strong content creation skills, especially short-form videos, reels, stories, and carousels.
• Strong copywriting skills for social media, campaigns, WhatsApp, SMS, and CRM messages.
• Creative, trend-savvy, and visually strong, with good understanding of brand consistency.
• Detail-oriented in checking captions, dates, visuals, tags, promotion mechanics, and terms & conditions before publication.
• Strong communication skills, coordinating with internal teams, tenants, vendors, agencies, and KOLs.
• Able to handle online comments, messages, feedback, and complaints professionally.
• Organized, proactive, adaptive, and able to manage multiple deadlines in a fast-paced environment.
• Responsible in managing official social media access, confidential information, and company account usage.

Responsibilities

• Plan and execute digital & social media campaigns across Instagram, TikTok, Facebook, and other platforms.
• Create engaging content including Reels, short-form videos, Stories, Carousels, and campaign materials.
• Manage social media content, community engagement, comments, messages, and online feedback.
• Coordinate with tenants, KOLs/influencers, agencies, designers, and internal teams.
• Develop copywriting for social media, WhatsApp, SMS, CRM, and other digital channels.
• Monitor digital performance and prepare regular reports with insights and recommendations.
• Stay updated with digital trends, platform updates, and emerging content formats.

Skills

Content creation

Copywriting

Campaign planning

Communication

Brand consistency

Project coordination

Education

Bachelor degree in Business/Management/Hospitality or related

Bachelor degree in Marketing Communications/Business or related

Job description

Plan and execute digital & social media campaigns across Instagram, TikTok, Facebook, and other platforms.

Create engaging content including Reels, short-form videos, Stories, Carousels, and campaign materials.

Manage social media content, community engagement, comments, messages, and online feedback.

Coordinate with tenants, KOLs/influencers, agencies, designers, and internal teams.

Develop copywriting for social media, WhatsApp, SMS, CRM, and other digital channels.

Monitor digital performance and prepare regular reports with insights and recommendations.

Stay updated with digital trends, platform updates, and emerging content formats.

Requirements :

Strong content creation skills, especially short-form videos, reels, stories, and carousels.

Strong copywriting skills for social media, campaigns, WhatsApp, SMS, and CRM messages.

Creative, trend-savvy, and visually strong, with good understanding of brand consistency.

Detail-oriented in checking captions, dates, visuals, tags, promotion mechanics, and terms & conditions before publication.

Strong communication skills, especially in coordinating with internal teams, tenants, vendors, agencies, and KOLs.

Able to handle online comments, messages, feedback, and complaints professionally.

Organized, proactive, adaptive, and able to manage multiple deadlines in a fast-paced environment.

Responsible in managing official social media access, confidential information, and company account usage.

Qualifications :

Minimum Bachelor’s Degree in Business, Management, Hospitality, F&B, or related field.

Experience in Retail, Mall Management, handling multiple brands is preferred.

Minimum Bachelor’s Degree (S1) in Marketing Communications, Business or related field.

Minimum 3 years of relevant experience in Social Media, Digital Marketing, or related fields.

Good command of English.