Sosial Media Spesialist

PT. Niaga Aneka Mode; Surabaya ꦱꦸꦫꦧꦪ; On-site; IDR 66,960,000 - 133,920,000; Full time

Job summary

PT. Niaga Aneka Mode seeks a creative Social Media Specialist to lead content and growth for its fashion brand. You will craft compelling captions, visual and video content, and copy that reflects our identity.

Work with Marketing, A&P, Merchandising, and Fashion teams to stay ahead of trends, manage calendars, and measure engagement. You will monitor performance, report insights, and help build a consistent, on-brand social media voice across Instagram, TikTok, Facebook and YouTube.

Qualifications

• Diploma (D3) or Bachelor’s in Marketing, Communications, Digital Marketing, Multimedia or related field.
• Creative, dynamic, proactive, and passionate about fashion and social media.
• Strong interest in fashion, lifestyle, digital trends and social media trends.
• Minimum 1 year of experience in Social Media, Content Creation or Digital Marketing.
• Ability to create visual and video content for social platforms.
• Proficient editing tools: Photoshop, Lightroom, CapCut, Canva, Premiere Pro.
• Familiar with Instagram, TikTok, Facebook and YouTube.
• Strong copywriting and storytelling skills.
• Good communication and teamwork.
• Excellent English (written and spoken).
• Strong aesthetic sense and brand identity understanding.
• Able to work with targets, deadlines in a fast-paced environment.
• Portfolio of social media or content creation is an advantage.

Responsibilities

• Manage and develop the company’s social media accounts in line with brand identity and standards.
• Develop content plans and social media calendars.
• Create engaging visual and video content (Reels, TikTok, Stories, etc.).
• Create creative concepts for products, campaigns and brand activities.
• Stay updated with fashion, lifestyle, digital and social media trends.
• Develop ideas relevant to the target audience.
• Write captions and copy in the brand voice.
• Edit visual and video content using digital tools.
• Monitor performance and report on engagement and growth.
• Collaborate with Marketing, A&P, Merchandising and Fashion teams.
• Ensure all content aligns with brand identity and standards.

Skills

Copywriting

Storytelling

Communication

Teamwork

Brand identity

Education

Marketing/Communications/Digital Marketing/Multimedia

Tools

Adobe Photoshop

Lightroom

CapCut

Canva

Premiere Pro

Job description

We are looking for a Social Media Specialist who is creative, dynamic, trend-conscious, and passionate about fashion and digital media. This position will be responsible for developing and managing social media content to strengthen brand awareness, audience engagement, and brand identity.

DUTIES & RESPONSIBILITIES

Manage and develop the company’s social media accounts in line with brand identity and communication standards.

Develop content plans and social media content calendars.

Create engaging visual and video content, including Reels, TikTok, Stories, and other digital formats.

Create creative concepts for products, campaigns, and brand activities.

Stay updated with fashion, lifestyle, digital, and social media trends.

Develop creative content ideas that are relevant to the target audience.

Write engaging captions and copy that align with the brand voice.

Perform basic editing for visual and video content using relevant digital tools.

Monitor content performance and prepare reports on engagement and social media growth.

Collaborate with the Marketing, A&P, Merchandising, and Fashion teams.

Ensure all published content is consistent with the company’s brand identity and communication standards.

QUALIFICATIONS

Minimum Diploma (D3) or Bachelor’s Degree (S1) in Marketing, Communications, Digital Marketing, Multimedia, Creative, or a related field.

Creative, dynamic, proactive, and passionate about fashion and social media.

Strong interest in fashion, lifestyle, digital trends, and social media trends.

Minimum 1 year of experience in Social Media, Content Creation, Digital Marketing, or a related position.

Able to create and develop visual and video content for social media platforms.

Familiar with digital content editing tools such as Adobe Photoshop, Lightroom, CapCut, Canva, Premiere Pro, or similar applications.

Familiar with managing platforms such as Instagram, TikTok, Facebook, and YouTube.

Strong copywriting and storytelling skills.

Good communication and teamwork skills.

Good command of English, both written and spoken.

Strong aesthetic sense and understanding of brand identity.

Able to work with targets, deadlines, and in a fast-paced environment.

A portfolio of social media or content creation work is an advantage.