Social Media Specialist

PT Ravant Creative Studios; Jakarta Selatan; On-site; IDR 100,440,000 - 145,080,000; Full time

Job summary

PT Ravant Creative Studios in Jakarta seeks a Social Media Specialist to manage Instagram, TikTok, and Facebook, developing content plans, running paid campaigns, and driving community engagement. You will write captions, coordinate with designers and editors, and optimize ads to meet marketing goals.

The role requires 1+ year of SM management, bilingual English/Indonesian copywriting, and strong analytical skills to turn data into improvements.

Qualifications

• Diploma (D3) or bachelor's degree in Marketing, Communications, or related field.
• At least 1 year of social media management experience with a portfolio.
• Experience running paid campaigns via Meta Ads Manager and TikTok Ads Manager.
• Strong English and Indonesian copywriting skills with audience adaptation.
• Ability to analyze content and ad performance and recommend improvements.
• Good organizational skills and attention to detail.
• Basic design and video editing skills are a plus.

Responsibilities

• Manage Instagram, TikTok, and Facebook accounts, including scheduling, publishing, and maintaining a consistent brand voice.
• Develop content plans and calendars aligned with marketing goals and trends.
• Write captions and briefs, and coordinate with designers, editors, and talents.
• Plan, launch, and optimize paid campaigns through Meta Ads Manager and TikTok Ads Manager.
• Monitor comments and DMs, respond to inquiries, and support community engagement.
• Track organic and paid performance, prepare reports, and derive insights.
• Research social media trends, competitors, and audience behavior for new opportunities.

Skills

Copywriting (EN/ID)

Social media management

Paid campaigns

Analytics

Education

Bachelor's degree in Marketing/Communications

Tools

Meta Ads Manager

TikTok Ads Manager

Job description

Social Media Specialist role managing Instagram, TikTok, and Facebook accounts, developing content strategies, running paid campaigns, and driving community engagement to support marketing goals.

Key responsibilities

Manage Instagram, TikTok, and Facebook accounts, including scheduling, publishing, and maintaining a consistent brand voice.

Develop content plans and calendars aligned with marketing goals, audience interests, and relevant trends.

Write captions and content briefs, and coordinate with designers, video editors, and talents to deliver content on time.

Plan, launch, and optimize paid campaigns through Meta Ads Manager and TikTok Ads Manager, including audience targeting, budget management, and testing ad creatives.

Monitor comments and direct messages, respond to audience inquiries, and support community engagement.

Track organic content and paid ad performance, prepare regular reports, and use insights to improve results.

Research social media trends, competitors, and audience behavior to identify new content and campaign opportunities.

About you

Diploma (D3) or bachelor's degree in Marketing, Communications, or a related field.

At least 1 year of experience in social media management, with a portfolio of accounts or campaigns managed.

Experience running paid campaigns through Meta Ads Manager and TikTok Ads Manager.

Familiarity with Instagram, TikTok, and Facebook, including platform trends and best practices.

Strong English and Indonesian copywriting skills, with the ability to adapt content to different audiences.

Ability to analyze content and ad performance and recommend improvements.

Good organizational skills and attention to detail.

Basic design and video editing skills are a plus.