Social Media Specialist

Samara Liveaboard; Denpasar; On-site; IDR 78,120,000 - 122,760,000; Full time

Job summary

Samara Liveaboard is seeking a strategic and creative Social Media Specialist to manage and grow our brands' social media presence in Bali. You will plan, execute, monitor, and optimize organic content and Meta Ads while maintaining strong brand consistency.

You will work closely with the Marketing Director and content team to develop and adapt creatives, analyze performance, and deliver monthly insights. The role emphasizes storytelling, luxury travel sensibilities, and collaboration across

Qualifications

• Minimum 1-2 years of experience in social media management.
• Strong understanding of Instagram, TikTok, and LinkedIn.
• Proven hands-on experience with Meta Ads Manager.
• Able to independently set up, monitor, optimize, and report on Meta Ads campaigns.
• Strong understanding of paid social creative, audience targeting, campaign setup, and performance metrics.
• Able to develop social media strategy and content planning, not just execute posts.
• Proficient with Canva, CapCut, and other relevant content editing tools.
• Familiar with Meta Business Suite, scheduling tools, and social media analytics.
• Detail-oriented, organized, and consistent with daily execution.
• Creative mindset with a good sense of visual direction and storytelling.
• Experience in luxury travel, hospitality, lifestyle, or tourism.
• Agency background or experience managing multiple brands/accounts.
• Experience working with content creators, photographers, or creative teams.

Responsibilities

• Develop and execute monthly social media marketing strategies aligned with brand objectives.
• Create monthly feed and Instagram Stories content plans.
• Write engaging and on-brand captions and copy.
• Manage and schedule content publishing across platforms.
• Conduct daily social media monitoring, including comments, mentions, tags, engagement, trends, and overall account activity.
• Execute Meta Ads campaigns based on the approved campaign direction, including creative preparation, copy, audience setup, campaign setup, monitoring, optimization, and reporting.
• Work closely with the Marketing Director and content team to develop and adapt organic and paid social creatives.
• Analyze organic and paid social performance and prepare monthly reports with insights and recommendations.

Skills

Social media management

Content strategy

Content planning

Campaign analysis

Tools

Meta Ads Manager

Meta Business Suite

Canva

CapCut

Job description

We are looking for a strategic, detail-oriented, and creative Social Media Specialist to manage and grow our brands' social media presence.

You will be responsible for planning, executing, monitoring, and optimizing organic social media content and Meta Ads while maintaining strong brand consistency.

Key Responsibilities

Develop and execute monthly social media marketing strategies aligned with brand objectives

Create monthly feed and Instagram Stories content plans

Write engaging and on-brand captions and copy

Manage and schedule content publishing across platforms

Conduct daily social media monitoring, including comments, mentions, tags, engagement, trends, and overall account activity

Execute Meta Ads campaigns based on the approved campaign direction, including creative preparation, copy, audience setup, campaign setup, monitoring, optimization, and reporting

Work closely with the Marketing Director and content team to develop and adapt organic and paid social creatives

Analyze organic and paid social performance and prepare monthly reports with insights and recommendations

Requirements

Minimum 1-2 years of experience in social media management or a similar role

Strong understanding of Instagram, TikTok, and LinkedIn

Proven hands-on experience with Meta Ads Manager

Able to independently set up, monitor, optimize, and report on Meta Ads campaigns

Strong understanding of paid social creative, audience targeting, campaign setup, and performance metrics

Able to develop social media strategy and content planning, not just execute posts

Proficient with Canva, CapCut, and other relevant content editing tools

Able to make basic adaptations and edits for social media graphics, Reels, Stories, and paid ads

Familiar with Meta Business Suite, scheduling tools, and social media analytics

Detail-oriented, organized, and consistent with daily execution

Creative mindset with a good sense of visual direction and storytelling

Experience in luxury travel, hospitality, lifestyle, or tourism

Agency background or experience managing multiple brands/accounts

Experience working with content creators, photographers, or creative teams