Media specialist / Admin

PT Jasa Properti Andalan; Jakarta Utara; On-site; IDR 55,800,000 - 89,280,000; Full time

Job summary

PT Jasa Properti Andalan is seeking a proactive Social Media Content Creator to manage brand presence on Instagram and TikTok, from ideation to publishing.

You will develop content strategy, calendar, and copy, produce Reels and short videos, and analyze performance to optimize reach and engagement.

Minimum 1–2 years in related roles; proficiency in Canva and video editors; ability to work with deadlines and produce compelling visuals.

Qualifications

• 1–2 years in Social Media, Content Creator, or Digital Marketing.
• Proficient in Instagram and TikTok with trends understanding.
• Able to design content strategy and calendar.
• Copywriting, storytelling, and ideation skills.
• Can design with Canva and edit video with CapCut or Premiere Pro.
• Portfolio of managed accounts required.
• Meet deadlines and target-driven work.
• Stay ahead of social media trends.

Responsibilities

• Manage social media brand end-to-end, especially Instagram and TikTok.
• Develop content strategy, pillars, and monthly content calendar.
• Conduct trend research, competitor analysis, and audience research.
• Create and produce content such as Reels, TikTok, Stories, and Feed posts.
• Write scripts, hooks, captions, CTAs, and storytelling.
• Perform visual design, photography/videography, and video editing independently
• Manage posting, scheduling, and audience interaction through comments and DMs
• Ensure content aligns with brand identity and tone of voice
• Analyze content performance and optimize strategy based on data

Skills

Social media

Content creator

Copywriting

Video editing

Canva

CapCut

Tools

CapCut

VN

Premiere Pro

Canva

Job description

Manage brand social media end-to-end, particularly Instagram and TikTok, including content strategy development, trend research, content production, and performance analysis.

Key responsibilities

Manage social media brand end-to-each, especially Instagram and TikTok

Develop content strategy, content pillars, and monthly content calendar

Conduct trend research, competitor analysis, and audience research to generate relevant content ideas

Create and produce content such as Reels, TikTok, Stories, and Feed posts

Write scripts, hooks, captions, CTAs, and storytelling

Perform visual design, photography/videography, and video editing independently

Manage posting, scheduling, and audience interaction through comments and DMs

Ensure content aligns with brand identity and tone of voice

Analyze content performance and optimize strategy based on data

About you

Minimum 1–2 years of experience in Social Media, Content Creator, Digital Marketing, or similar position

Proficient in Instagram and TikTok with understanding of trends and audience characteristics

Able to create content strategy, content calendar, copywriting, storytelling, and content ideation

Able to design using Canva and edit video using CapCut, VN, Premiere Pro, or similar software

Understand basic photography, videography, and social media analytics

Portfolio required: account or content previously managed or created

Experienced working on content from ideation, production, editing to publishing independently

Able to work with deadlines and targets

Quick to follow social media trend developments