Social Media Specialist (Content)

KOPIKINA INDONESIA; Jakarta Selatan; On-site; IDR 66,960,000 - 111,600,000; Full time

Job summary

KOPIKINA INDONESIA is seeking a passionate Social Media Specialist to own and enhance our brand presence across channels. You’ll craft content from ideation through publication, engage with communities, and collaborate with Marketing and Creative teams to drive campaigns.

You’ll stay ahead of trends on Instagram and TikTok, translate insights into stronger ideas, and manage multiple priorities in a fast-paced environment. Portfolio submission is required when applying.

Qualifications

• Minimum 1–2 years of experience in social media, content creation, digital marketing, or a related role.
• Portfolio is mandatory and must be submitted as part of the application.
• Comfortable owning the full content process, from concept and production to publishing and community management.
• Strong understanding of social media platforms, especially Instagram and TikTok.
• Creative thinker with strong taste, cultural awareness, humor, and a clear point of view.
• Able to identify why content works or does not work and translate insights into stronger ideas.
• Strong communication skills and ability to collaborate with cross-functional teams.
• Comfortable working in a fast-paced environment and managing multiple priorities independently.
• Basic understanding of social media analytics and content performance metrics.
• Coffee or F&B knowledge is a plus, but not required.
• Experience with basic content creation tools, editing software, or mobile content production is preferred.

Responsibilities

• Own the brand’s social media channels end-to-end, from content ideation and planning to production, publishing, and community management.
• Develop creative and relevant content ideas that reflect the brand’s identity, culture, lifestyle, and target audience.
• Create and coordinate social media content across formats, including short-form videos, picture, graphics, captions, and campaign content.
• Stay updated on cultural moments, social trends, internet behavior, and emerging formats, and identify opportunities that are relevant to the brand.
• Manage daily content publishing, including scheduling, captions, hashtags, and platform-specific optimization.
• Monitor and engage with the online community by responding to comments, messages, and conversations in a timely and on-brand manner.
• Collaborate with Marketing, Creative, and other teams to develop and execute campaigns, launches, activations, and other brand initiatives.
• Monitor social media performance and use insights, engagement data, and audience behavior to improve future content and campaigns.
• Maintain consistency in brand tone, visual direction, and communication across all social media touchpoints.
• Take initiative in experimenting with new content formats, creative approaches, and ideas that can strengthen brand engagement.

Skills

Social media

Content creation

Digital marketing

Communication skills

Analytics basics

Tools

Editing software

Job description

Own the brand’s social media channels end-to-end, from content ideation and planning to production, publishing, and community management.

Develop creative and relevant content ideas that reflect the brand’s identity, culture, lifestyle, and target audience.

Create and coordinate social media content across formats, including short-form videos, picture, graphics, captions, and campaign content.

Stay updated on cultural moments, social trends, internet behavior, and emerging formats, and identify opportunities that are relevant to the brand.

Manage daily content publishing, including scheduling, captions, hashtags, and platform-specific optimization.

Monitor and engage with the online community by responding to comments, messages, and conversations in a timely and on-brand manner.

Collaborate with Marketing, Creative, and other teams to develop and execute campaigns, launches, activations, and other brand initiatives.

Monitor social media performance and use insights, engagement data, and audience behavior to improve future content and campaigns.

Maintain consistency in brand tone, visual direction, and communication across all social media touchpoints.

Take initiative in experimenting with new content formats, creative approaches, and ideas that can strengthen brand engagement.

Qualifications

Minimum 1–2 years of experience in social media, content creation, digital marketing, or a related role.

Portfolio is mandatory and must be submitted as part of the application.

Comfortable owning the full content process, from concept and production to publishing and community management.

Strong understanding of social media platforms, especially Instagram and TikTok.

Creative thinker with strong taste, cultural awareness, humor, and a clear point of view.

Able to identify why content works or does not work and translate insights into stronger ideas.

Strong communication skills and ability to collaborate with cross-functional teams.

Comfortable working in a fast-paced environment and managing multiple priorities independently.

Basic understanding of social media analytics and content performance metrics.

Coffee or F&B knowledge is a plus, but not required.

Experience with basic content creation tools, editing software, or mobile content production is preferred.