DIGITAL MEDIA MANAGER

Danone; Jakarta Pusat; On-site; IDR 240,000,000 - 420,000,000; Full time

Job summary

Danone is seeking a skilled digital media professional to join its Marketing Team in Jakarta. You will plan, execute, and optimize digital media strategies across paid, owned, and earned channels to support campaigns, build the brand, and grow the business.

You will lead media planning, performance tracking, audience targeting, and cross-functional collaboration with internal teams and external partners. The role requires expertise in programmatic buying, data-driven decision making, and strong

Qualifications

• Experience in planning, executing and optimizing digital media campaigns across paid, owned and earned channels.
• Ability to develop data-driven media strategies to提升 brand equity and drive business results.
• Strong analytical and reporting skills to track performance and ROI.
• Excellent project management and stakeholder coordination across internal teams and external partners.

Responsibilities

• Plan and execute digital media strategies across platforms to support campaigns and brand goals.
• Lead media planning, budget allocation, and campaign optimization for maximum reach and ROI.
• Analyze performance, test hypotheses, and optimize campaigns in real-time.
• Collaborate with marketing, creative, sales, and external partners to deliver integrated campaigns.

Skills

Digital media planning

Media buying

Analytics & performance marketing

Cross-functional collaboration

Stakeholder management

Tools

Google Ads

Facebook Ads Manager

Programmatic platforms

Job description

About The Job

As part of the Marketing Team, you will be responsible for planning, executing, and optimizing digital media strategies across various platforms to support marketing communication campaigns, brand building initiatives, and business growth objectives. You will lead media planning, performance tracking, audience targeting, and digital campaign execution to maximize reach, engagement, and return on investment.

About You

Experienced in digital media planning, buying, and optimization across paid, owned, and earned channels, with strong knowledge of digital advertising platforms, analytics, and performance marketing. Proven ability to develop and execute data-driven media strategies that strengthen brand equity, drive business results, and enhance customer engagement.

Experience in FMCG and managing digital campaigns for consumer brands is an advantage. Strong project management, analytical, and stakeholder management skills, with the ability to coordinate and collaborate effectively with cross-functional teams and external partners.

About Us

Danone's mission is bringing health through food to as many people as possible and we want to invite people to join the movement for a healthier world. We recognize the power people have to impact the world through their daily choices. Each time we eat and drink, we vote for the world we want to live in. We believe a healthy body needs healthy food, and healthy food needs a healthy planet, and this is what our new signature One Planet One Health embodies