Senior Digital Planning Manager

Publicis Groupe; Daerah Khusus Ibukota Jakarta; On-site; IDR 868,658,791 - 1,389,854,065; Full time

Job summary

Publicis Groupe Holdings B.V. is seeking a Digital Planning Manager in Jakarta, Indonesia, to lead digital planning for key accounts. You will translate client objectives into effective media strategies and oversee the execution of digital campaigns. The ideal candidate has 5-6 years of experience in digital media planning, a solid understanding of digital platforms, and strong analytical skills. Responsibilities include campaign management, collaborating with cross-functional teams, and mentoring junior planners.

Qualifications

• 5-6 years of experience in digital media planning or strategy.
• Strong understanding of digital platforms and media performance metrics.
• Experience translating data into strategic insights.

Responsibilities

• Lead the digital planning process from brief to execution.
• Translate client objectives into media strategies across channels.
• Collaborate with teams and partners for integrated solutions.
• Monitor industry trends to innovate planning approaches.
• Manage and mentor junior planners.

Skills

Digital media planning

Analytical mindset

Client communication

Stakeholder management

Project management

Job description

Overview

Publicis Groupe is seeking a dynamic and strategic Digital Planning Manager to lead end‑to‑end digital planning for key accounts. In this role, you’ll be the strategic lead on digital campaign development and execution—translating client objectives into innovative, data‑driven plans. You'll work closely with cross‑functional teams, media partners, and clients to deliver work that is impactful, measurable, and forward‑thinking.

Responsibilities

• Lead the digital planning process from brief to execution across performance and brand campaigns.
• Translate client objectives into actionable media strategies across Search, Social, Programmatic, and other digital channels.
• Collaborate with internal teams (performance, strategy, data) and external partners to deliver integrated solutions.
• Oversee campaign setup, delivery, reporting, and optimization to ensure KPIs are met.
• Present media plans and performance insights to clients with clarity, confidence, and a strategic perspective.
• Monitor industry trends and emerging technologies to continuously innovate planning approaches.
• Manage and mentor junior planners; support their development and quality of work.
• Build strong client relationships by providing proactive solutions and thought leadership.

Qualifications

• 5-6 years of experience in digital media planning or strategy within a media environment.
• Solid understanding of digital platforms and/or media performance metrics.
• Strong analytical mindset with experience translating data into strategic insights.
• Skilled in client communication and stakeholder management.
• Proactive, detail‑oriented, and solution‑focused with the ability to manage multiple projects.